An in-depth look at new approaches to touring participatory international performance in England.

The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It details the research techniques CircuitWest and its participating members used for 12 Western Australian presenters in its projects involving focus groups (qualitative) and, in some cases, surveys (quantitative). It provides an overview of the main factors that influenced audience behaviour across the studies, as well as details the research questions ... Read more

If ethical questions lead us to pick and choose what is right and wrong from an artistic perspective, or to judge the credentials of our corporate funders, where do we stop? Michelle Wright calls for more debate about the moral high ground of art, in the context of what arts organisations need to do to ... Read more

Two concise case studies on rebranding art museums in the US by international brand consultancy Wolff Olins. Find out how the identities of the Asian Art Museum in San Fransisco and the New Museum of Contemporary Art in New York were transformed, leading to invigorating staff and board members, and attracting a surge of new ... Read more

In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first  ‘Unseen’ international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen – the first fair of its kind in the Netherlands – as a new cultural brand: a ‘photo fair with ... Read more

This comprehensive case study explores the process and planning of a large-scale exhibition’s marketing campaign from its objectives and target audience through to a percentage breakdown of campaign costs, outcomes and recommendations.

An evaluation and case study of a large-scale, mutlidimensional arts tour and education project. Torbay Council brought an award-winning, interventionist work of public art, RedBall UK, to the streets, enriching cultural tourists’ experiences and allowing visitors to see familiar places in a new light.

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can ... Read more

In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million ... Read more

This research and article looks at possible future relationships between Britain and the Middle East and North Africa in a time of great change. It explores the potential for the UK to augment and strengthen the link between culture and social change and to participate in the flourishing of art in its multiple forms. It’s ... Read more

This paper for the Edinburgh International Festival Summit of Culture explores culture as a tool for building trust and enabling dialogue, kick-starting economic development, post-conflict reconstruction, and influencing young people.

Explore the role that culture has to play in international relations in this report, which features case studies and recommendations.

Ever wondered what the participation figures for sport and culture are like outside Great Britain?  How do we compare with Scandinavia? How does education across Europe affect participation levels?  This report outlines some of the key data gathered across Europe, highlighting where Great Britain does well, and where we might perhaps learn about engagement from ... Read more

This case study describes the work of the Greenwich Maritime Marketing Group who work together collaboratively to promote their local area as a visitor destination – making best use of a shared budget to attract visitors to the area. You’ll find an explanation about how the partnership works in practice, they key objectives and marketing messages used, ... Read more

CreativeTourist.com provides continual content of a quality that is worthy of national and international reach – something that no individual venue in Manchester could achieve along. Alex Saint looks at the press and PR success of CreativeTourist.com. Whereas in the past this joint activity might have diluted the PR impact of the individual events, working together brought critical mass, credibility, choice and ... Read more

This document takes a look at some of the key developments across Europe in terms of funding and collaboration providing a framework for increased cross cultural engagement. This is a detailed discussion that develops the theory that the creative and cultural industries are increasingly recognised as a powerful motor for jobs, growth, export earnings, cultural ... Read more

Evaluation of the AMA’s Cultural Exchange pilot programme, which took place with its Dutch sister organisation, GVR.