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A soldier sits at a table set for dinner. He seems unconcerned as flames surround him.

Audience interaction through social media #DigiLab

In this #DigiLab blog Charlotte Angharad Long from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media.


Published: 2021 | Resource type: Article

Webinar: Social media essentials

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more


Published: 2021 | Resource type: Webinars and films

A paper cubes printed logos of social networks and online messengers, such as Facebook, Instagram, YouTube, etc

Webinar: How to Improve your Engagement on Social Media

HdK Associates explore how to optimise user engagement across the key social media platforms. Including how to pivot your social media during Coronavirus. With: Hans de Kretser, Director; Phoebe Cleghorn, Digital Marketing Manager; Freya Ruane, Marketing Coordinator and Hannah Gagen, Advocacy Manager, SOLT and UK Theatre


Published: 2020 | Resource type: Article

Let’s get digital #ADA

The second blog by Jaysika Dennis (Communications and Marketing) at Inspire: Culture, Learning and Libraries as part of her Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Digital Lab. Byard Art. Experimenting with paid promotion.

The second blog by Francesca Ramsay, Assistant Manager at Byard Art as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. The Palace Theatre and the Opera House Manchester. Blog 2. Using Instagram TV.

The second blog by Abigail Henry, Marketing Communications Officer at The Palace Theatre and the Opera House Manchester as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Velo Marketing logo

Instagram: how to build a following for the arts

Velo Marketing shares its top tips for building an engaged following on Instagram.


Published: 2016 | Resource type: Guide/tools

Amy Rushby Going Social video still

Going social (training video)

This training video explores how to integrate social media into your current marketing activity and how to build online communities. It will provide practical tips on using Twitter and Facebook and guidance on how to evaluate your success.


Published: January 2014 | Resource type: Guide/tools

Walrus on the move

Discover how an integrated marketing campaign can minimise disruption – and maximise positive coverage – when a popular museum exhibit is loaned elsewhere. This resource describes the experience of the Horniman Museum and Gardens, whose taxidermied walrus paid a temporary visit to Turner Contemporary, Margate. The museum’s campaign around the missing exhibit raised awareness of ... Read more


Published: 2014 | Resource type: Case studies

Maintaining successful profiles across multiple social media platforms

London’s Horniman Museum and Gardens has a very visible and varied social media presence, posting a wide variety of content to multiple platforms. In this case study, Adrian Murphy, digital media manager at the museum, explains how a digital team of just two people manages this prolific social media activity.


Published: 2013 | Resource type: Case studies