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The Green Guide

Understanding and marketing to rural audiences for large- and middle-scale venues.

Published: 2000 | Resource type: Guide/tools

Art and audiences – a changing relationship

Based around a case study of Theatre Passe Muraille, Canada’s oldest new work theatre, this explores what ‘audience engagement’ really is – should cultural organisations challenge themselves to reconsider the relationship they want with their communities? It considers how an organisation can engage a diverse community of people with its artistic work.

Published: 2012 | Resource type: Case studies

How local authority arts officers can help their sector become part of the creative industries and still deliver good art

A bracing keynote speech from an artist involved in public art, the founder of Red or Dead. It focuses particularly on the quality of ne build housing and how the inclusion of artists at the heart of the planning process might improve the built environment in creative ways.

Published: 2008 | Resource type: article

An evaluation of Lakes Alive 2009, year one of a four-year programme of outdoor arts in Cumbria

A report and evaluation of audiences for Lakes Alive 2009, the inaugural year of Cumbria’s unique four year festival which aimed to put the county at the centre of outdoors arts nationally and to make a key contribution to the social legacy of the Cultural Olympiad. The report looks at the demographic of the estimated 75,000 ... Read more

Published: 2010 | Resource type: Research


A report on young people’s involvement in the arts

This report details the outcomes of Mencap’s three consultations that took place between 2007 and 2009 aimed at discovering how people with a learning disability are engaged with the arts in England. They included young people with profound and multiple learning disabilities in the consultation and sought to cover as broad a geography and range ... Read more

Published: 2009 | Resource type: Research

Approaches to inclusive development work: evaluation of a disability co-ordinator

This research report provides an evaluation of the work undertaken by a Creative People Disability Co-ordinator employed by Arts Council England. It evaluates the process of developing a series of six projects over the first year of a two year project. The work aimed to increase the ability of Creative People’s networks to respond, and ... Read more

Published: 2003 | Resource type: Research

Enabling cultural diversity in Lancashire

This report provides an overview of the learning points from the Enabling Cultural Diversity – Lancashire project. This initiative sought to develop and pilot relevant audience development activity with culturally diverse communities in Blackburn, Preston and East Lancashire. The objectives included auditing the culturally diverse arts activity in the area, creating information resources such as lists and ... Read more

Published: 2003 | Resource type: Research

Creative youth consultation and participation toolkit

This practical toolkit represents a snapshot of the research and profile raising work undertaken by the English National Youth Arts Network. It demonstrates how the arts can be used as a tool to consult with young people; showcasing practical examples and case studies from the cultural sector. It also signposts other useful resources for youth ... Read more

Published: 2013 | Resource type: Guide/tools

How to develop a diverse audience base

This series of five case studies demonstrate different possible approaches for increasing the diversity of your audience. From the Balti Bus project at the Lawrence Batley Theatre, through to The Ramayana at Royal National Theatre London, each project approach is outlined and its effectiveness evaluated.  

Published: 2013 | Resource type: Case studies

Enabling diversity in Greater Manchester

This report provides an overview of learning points from the Enabling Diversity – Greater Manchester project. This initiative sought to develop and provide relevant and sustainable audience development activity with culturally diverse communities in Greater Manchester. The objectives included securing active involvement of member organisations, building market intelligence and delivering marketing activities to specifically targeted communities. 

Published: 2003 | Resource type: Case studies

Being here: the impact of culture on regeneration and social inclusion

This case study – held up as an example of good practice by the DCMS – shows how cultural activity can be used for regeneration and social inclusion. The ‘being here’ project was a four year programme of arts and cultural activities in Southend on Sea and was managed by Momentum Arts on behalf of ... Read more

Published: 2007 | Resource type: Case studies

Promoting good health through the arts

This case study describes the ‘Arts on Prescription goes for a Walk’ programme – an innovative development of an already existing scheme. The project attracted ten adults suffering from a range of mental health issues who used natural materials found in a parkland to create temporary installations. You’ll find a description of the project, alongside key ... Read more

Published: 2011 | Resource type: Case studies

Recommended ways to work with Diaspora communities

In the cultural sector, working with international artists and culturally diverse communities has become second nature. This article outlines the value and contribution of Diaspora communities, obstacles for engagement – including stereotypes across all sectors, and how we can better understand these communities. You’ll find a series of recommendations including implementing two-way communication, creating a balance ... Read more

Published: 2006 | Resource type: article

Navigating difference front cover

Cultural diversity and audience development

Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.

Published: 2006 | Resource type: article

CreativePeople Cultural Diversity and Disability Co-ordinators – an overview

Whilst the New Audiences Programme focuses on audiences, CreativePeople is about CPD at a national and cross-artform level, and the Cultural Diversity and Disability Co-orinators roles played a vital part in developing projects and supporting a network of coaches and mentors.  This report outlines some of the key evaluation findings surrounding that work.

Published: 2002 | Resource type: Research

Explore the background and policy guiding arts work with refugees, and case studies of good practice

This report of research into the circumstances, policy and issues surround arts for, by and with refugees in the UK gives background to the circumstances governing this work, the numbers of people involved and an idea of how the research was carried out. Alongside this are short case studies of projects with refugees from around ... Read more

Published: 2008 | Resource type: Research

Museum volunteering evaluation programme

In Touch was an innovative Cultural Heritage volunteering programme delivered by Manchester Museum and Imperial War Museum North (IWM North) in partnership with Trafford College and Salford City College and funded by the Heritage Lottery Fund (HLF). The model focused on personal and skills development for a specific group of socially-excluded people who are significantly ... Read more

Published: 2011 | Resource type: Research

Access for blind and partially sighted people at museums, galleries and heritage sites

A report based on research with blind people and cultural organisations to discover how museums, galleries and heritage organisations can best match the requirements of blind and partially-sighted visitors. The report, funded by the Paul Hamlyn Foundation, identifies the issues which most affect the experience of this audience and suggests ways in which potential barriers ... Read more

Published: 2009 | Resource type: Guide/tools

Understanding disabled people as audiences

A report looking at how cultural organisations can better understand disabled people as audiences, the barriers they may face and how they access the sector. This research-based report includes data on audience behaviour, as well as an analysis of the barriers that must be overcome, such as access, and how those involved in audience development ... Read more

Published: 2013 | Resource type: Research

Breaking down the barriers to the arts

To remain relevant to the communities they serve, arts organisations need to change – or they will die. This article examines a range of barriers to arts involvement, including marketing which might itself create barriers. It concludes that both organisational and social change are needed.

Published: 2000 | Resource type: article