CultureHive Search

Search results

Found 1 results

Front cover includes two illustrations of people wearing VR googles

The Immersive Audience Journey Report

This report for UK Research and Innovation (UKRI) creates an important new framework for exploring different audiences in different market segments and how they behave around immersive content. It helps build a better understanding of current and future audiences, how to attract them, retain them, and, importantly, how to grow them.

Published: 2021 | Resource type: Research