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Marching illustration

Typography and illustration as effective marketing tools

This guide explores how hand-crafted lettering and illustration can make your brand stand out.


Published: 2013 | Resource type: Guide/tools

Developing apps to raise awareness and drive exhibition attendance

A case study following the development of the Museum of London’s iPhone and iPad app to coincide with their Dickens and London exhibition. Explains the background to the project, the objectives behind creating an app, the process of building the app, and the outcomes. Discover what the museum discovered around app pricing and driving footfall ... Read more


Published: 2013 | Resource type: Case studies

Learning on demand guide cover

Design and print – an introduction for arts and cultural marketers

An introductory guide to print design for arts and cultural organisations. The guide includes information on understanding the role of a designer; choosing and working with designers; preparing a design brief and costings; the tendering process; design hardware and software; print and paper types; the print process, and proofing.


Published: 2009 | Resource type: Guide/tools