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Test tubes and jars

Digital Lab. Devon Smith. How to begin a new digital experiment.

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab takes us through how to begin a new digital experiment.


Published: 2020 | Resource type: Article

Two women crouch over a laptop

How to…develop a meaningful digital strategy

Katie Moffat, Head of Digital at The Audience Agency outlines four fundamental principles underpinning a successful digital strategy.


Published: 2019 | Resource type: article

How to… exploit the opportunities of open data and APIs

Edinburgh Festivals’ Head of Marketing and Innovation James McVeigh continues the story of how they are using Application Programming Interfaces (APIs) and making the data open to internal and external developers.


Published: 2019 | Resource type: Research

How to… develop a fundraising strategy

What would the ideal fundraising strategy look like? Michelle Wright (Programme Director of Arts Fundraising & Philanthropy and CEO, Cause 4) discusses the key elements – from inspiring donors with creative content, to keeping tactics simple.


Published: 2018 | Resource type: Guide/tools

How to… run a Stand-up meeting, measure them, get the benefits

Miles Burke the founder of 6Q, a company that provides tools to boost employee engagement, create positive company culture, and increase retention and profits takes us through how to run stand-up  meetings.


Published: 2019 | Resource type: Article

How to… start using APIs

Edinburgh Festivals’ Head of Marketing and Innovation James McVeigh takes us through the background of how they started using Application Programming Interfaces (APIs) to provide media listings. 


Published: 2019 | Resource type: Article

A group of singers at a fundraising event

How to… run a fundraising event. Rattling buckets and sharing passion

Pamela Johnson takes us through her work with Northern Broadsides raising £5,000 of match funding to deliver an education and learning programme for their 2019 tour of Shakespeare’s Much Ado About Nothing.


Published: 2019 | Resource type: Article