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Data – what is it good for? #DigitalLab

Rebecca Horrell, Digital Marketing Coordinator, Rambert analyses spikes in online engagement using Google Analytics as part of her Fellowship at Digital Lab.  


Published: 2020/21 | Resource type: Article

Learning to be responsive #DigitalLab

Katy Vanden, Producer, Cap-a-Pie says it’s OK to change focus, start small and remain agile as new opportunities arise. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

Advanced Google Analytics

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.


Published: 2020 | Resource type: Guide/tools

Two sets of hands both holding tablets showing data graphs

Google Analytics for beginners

You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.


Published: 2020 | Resource type: Guide/tools

Digital Lab. Devon Smith. Free (Google Tools)for Digital Marketing

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab guides us through the free Google tools available for digital marketing.


Published: 2020 | Resource type: Article

Digital Lab. Opera North. It’s Raining Stats and Blogs.

The second blog by Tom Morris (Marketing Officer) and Lily Ackroyd-Willoughby (Web and Digital Officer), Opera North as part of their joint  Fellowship at AMA Digital Lab.  


Published: 2020 | Resource type: Article

Google Analytics: Actionable Insight

This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.


Published: 2017 | Resource type: Guide/tools

Culture 24

Google Analytics health check

This resource, written by Mia Ridge in collaboration with Culture24, describes how to optimise your organisation’s Google Analytics account. It is aimed at staff that work on websites, or in public engagement or marketing. It does not assume any technical skills.


Published: 2014 | Resource type: Guide/tools

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An Arts Audiences Google Mentoring Report – Chester Beatty Library

Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership ... Read more


Published: 2014 | Resource type: Case studies

Mediacom Edinburgh logo

Digital data – analytics are not just for nerds

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.


Published: 2013 | Resource type: article

Effective search engine optimisation and online visibility for arts organisations

The Globe is a rural arts venue based in the town of Hay-on-Wye in Powys. It’s used for live music, theatre, art exhibitions, community groups, debates, workshops and as a general cafe/restaurant. Since relaunching its website, improving its search engine optimisation, user experience and digital marketing practices, the Globe has seen a dramatic change in its ... Read more


Published: 2013 | Resource type: Case studies

Report cover

Let’s Get Real – How to evaluate online success

‘Let’s Get Real’ details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, ... Read more


Published: 2011 | Resource type: Guide/tools

Using Google Analytics to get better results from your marketing

Google Analytics can help arts marketers when developing a digital strategy and a digital marketing plan for their organisation. Learn about all the different tools that art marketers can use to help maximise the use of Google Analytics which can improve their marketing campaigns, increase customer engagement and a customers website experience. Please note the presentation referred to in the resource can now be ... Read more


Published: 2010 | Resource type: Guide/tools

How to take useful measures on social media and online activity

From realising what you want to achieve from your online and social media marketing activity, to setting measurable objectives and KPIs, to explaining some tools for how to measure them, this is a wise overview from an experienced consultant working in the commercial arena and with the Culture 24 digital measuring project. It will help ... Read more


Published: 2010 | Resource type: Guide/tools