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Google Tag Manager basics, top tips and common mistakes
Published: 2024 | Resource type: Guide/tools

Google Analytics: Save your reports before access goes on 1st July 2024
Published: 2024 | Resource type: Guide/tools

Website reporting for 2024: five tips for website analytics using GA4
Published: 2023 | Resource type: Guide/tools

Beyond page views – measure what matters with Google Analytics 4 (GA4)
Published: 2023 | Resource type: Guide/tools

Data – what is it good for? #DigitalLab
Published: 2020/21 | Resource type: Article

Learning to be responsive #DigitalLab
Published: 2020/21 | Resource type: Article

Advanced Google Analytics
Published: 2020 | Resource type: Guide/tools

Google Analytics for beginners
Published: 2020 | Resource type: Guide/tools

Digital Lab. Devon Smith. Free (Google Tools)for Digital Marketing
Published: 2020 | Resource type: Article

Digital Lab. Opera North. It’s Raining Stats and Blogs.
Published: 2020 | Resource type: Article

Google Analytics: Actionable Insight
Published: 2017 | Resource type: Guide/tools

Google Analytics health check
Published: 2014 | Resource type: Guide/tools

An Arts Audiences Google Mentoring Report – Chester Beatty Library
Published: 2014 | Resource type: Case studies

Digital data – analytics are not just for nerds
Published: 2013 | Resource type: article

Effective search engine optimisation and online visibility for arts organisations
Published: 2013 | Resource type: Case studies

Let’s Get Real – How to evaluate online success
Published: 2011 | Resource type: Guide/tools

Using Google Analytics to get better results from your marketing
Published: 2010 | Resource type: Guide/tools

How to take useful measures on social media and online activity
Published: 2010 | Resource type: Guide/tools