Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.  

As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.

Nazma Noor, Digital Strategist at Cog, shares 5 of her top tips to take your website reporting into 2024 using Google Analytics and their GA4 platform.

A playback pack from Digital Culture Network following their session at AMA’s Digital Marketing Day 2023. Includes slides and templates plus an additional eight resources to help you maximize your use of Google Analytics 4 ( GA4 ).