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Using data to inform your fundraising

Gathering and analysing data can sometimes feel like an intimidating and time-consuming task. It is, however, a crucial part of creating a successful fundraising strategy. In this Digital Heritage Lab webinar recording, Pumulo Banda and Róisín McGovern from Lightful provide an understanding of what data-informed fundraising is ― what data you should be collecting and how ... Read more


Published: 2021 | Resource type: Webinars and films

Hands putting coins in piggy bank

Covid-19 and Philanthropy – Giving in 2020.

A new study of performing arts organisations in the U.S., Canada and the U.K. by TRG Arts and U.K. arts data specialists Purple Seven shows a decline in philanthropic revenue in 2020 on both sides of the Atlantic. David Brownlee and Eric Nelson examine the findings.


Published: 2021 | Resource type: Research

Why is it so important that your data looks good?

Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM highlights three simple spreadsheet tricks that can help you get your data tidy. Plus best practices to help you create a data legacy for fundraising in your organisation.


Published: 2021 | Resource type: Guide/tools

Paperwork and hands on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. There is a digital tablet and laptop on the table

Data visualisation: what a wonderful world it could be

In the first of a series of blogs on data, Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM covers graph dos and don’ts, some handy free insight tools, and discuss ways in which we as a sector could dig deeper into data, starting with data visualisation.


Published: 2021 | Resource type: Article

Spektrix Insights Report 2019

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system.


Published: 2019 | Resource type: Research

Webinar: The Fundraising Report 2019 – Key Takeaways

Recording of the May 30th, 2019 webinar on the key findings from SMU DataArts’ Fundraising Report, providing you with the data needed to make informed decisions about fundraising expectations, followed by a Q&A with the author, Dr. Zannie Voss.


Published: 2019 | Resource type: Article

The Fundraising Report 2019 (USA)

The SMU DataArts’ Fundraising Report, examines the fundraising efforts of over 2,421 organizations across 11 different arts and cultural sectors throughout the USA. You’ll also see trends for a subset of over 1,888 organisations over the four-year period from 2014 to 2017.


Published: 2019 | Resource type: Research

Now, New and Next

Now, New and Next,  produced by Arts Fundraising & Philanthropy, is a free digital publication which aims to bring together some of the learning from the Arts Fundraising & Philanthropy programme.


Published: 2017 | Resource type: article

An inside view on data and fundraising

This guide is based on an interview with Ben Park of Minor Tickets on how arts and cultural organisations should be using data effectively within fundraising. It considers database management and the benefit of linking data; CRM and software options; skills and experience needed to develop use of data; how data can inform planning and donor insights; and ... Read more


Published: 2015 | Resource type: Guide/tools

Do I need a CRM or a donor database?

In this article, Mags Rivett from Purple Vision discusses in detail the difference between a CRM and a donor database and considers why that difference matters.


Published: 2015 | Resource type: article

How to manage data and research to support fundraising

The Rotterdam Philharmonic (RPhO) is a modern orchestra that has its roots deep in the classical music tradition and embodies the temperament of its home base, Rotterdam. This case study explores the ways in which the RPhO are planning to develop income generation from major gifts by strengthening integrated research. By introducing prospect mapping and tracking tools, the ... Read more


Published: 2014 | Resource type: Case studies

Using audience data to develop an individual giving scheme

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London and is currently presenting in three languages. This case study describes how CbJ conducted a survey to find out more about their audience to help formulate a new fundraising strategy and to develop ... Read more


Published: 2014 | Resource type: Case studies