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Man holding a mobile phone looking at digital membership

Webinar: Membership predictions, priorities and problem-solving

A webinar by Cuseum as part of their Membership Mondays series. What will membership look like in 2021? From navigating digital priorities, recapturing lapsed members from COVID-19, devoting new resources towards diversity & inclusion, finding an equilibrium between virtual and in-person engagement, to implementing new membership models, membership departments are working hard to create roadmaps ... Read more


Published: 2021 | Resource type: Webinars and films

Webinar:Expanding the Member/Friends Experience during Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As museums continue to prolong their physical closures due to coronavirus, membership and development professionals are encountering new challenges. Now that in-person visits and special exhibition tickets can no longer serve as a primary benefit to members, how ... Read more


Published: 2020 | Resource type: Article

Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate ... Read more


Published: 2011 | Resource type: Case studies

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Marketing dance studio spaces to dancers

This short guide outlines the ways in which dance studio’s can market themselves to dancers and dance students.


Published: 2011 | Resource type: Guide/tools

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Membership schemes for young people – youth engagement and participation

Describes how Harrow Arts Centre turned their wish to engage with more young people into a programme of participatory projects led by 13-25 year olds. Following the centre’s taking part in the A Night Less Ordinary event, one of these projects developed into The Guestlist, a membership scheme created by and for young audiences.


Published: 2013 | Resource type: Case studies

Social marketing revolution

A summary of Mark Earl’s keynote presentation at the AMA conference 2010 on the social marketing revolution.


Published: 2010 | Resource type: Guide/tools