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Now, New and Next for Cultural Fundraisers. Fundraising at Times of Crisis.

The fifth edition of Now, New and Next from Arts Fundraising & Philanthropy focuses on supporting arts, culture and heritage organisations to consider their responses to fundraising at a time of global crisis. It thinks through the next decade of impact, as well as how to effectively communicate with donors. It also suggests ideas as to how organisations might build crisis campaigns and to consider ... Read more


Published: 2020 | Resource type: Research

‘Remake the Model’. Philanthropy and the Arts after Coronavirus.

Mike Scutari, contributing journalist at Inside Philanthropy deep dives into the impact of Coronavirus and what lies beyond. As arts funders navigate the opening stages of what will be a prolonged effort to stem the impact of COVID-19, many are already looking beyond the pandemic. As A Blade of Grass Executive Director Deborah Fisher told Mike Scutari ... Read more


Published: 2020 | Resource type: Article

Following Fundraising Fellows: Pictures, people, place and priorities

Each year the Arts Fundraising & Philanthropy (AF&P) Fundraising Fellowship programme brings together our cohort of fellows for face-to-face training, to explore key issues in the sector and share learning. Here, 2019 Fellow Lynda Jackson, Museum Manager at the Judges Lodgings in Lancaster, shares her thoughts from the residential in Newcastle Gateshead


Published: 2019 | Resource type: Article

Loan funding in the arts

This Prosper resource provides an introduction to loan funding for arts, cultural and heritage organisations.


Published: 2018 | Resource type: Guide/tools

Capacity Building

In this Prosper resource Gill Thewlis explores the concept of Capacity Building within the context of the arts, cultural and heritage sector; and provides a seven-point approach to building capacity in organisations.


Published: 2018 | Resource type: Guide/tools

Gearing Up For Growth

In this Prosper resource Gill Thewlis covers all you need to know to successfully manage change and growth within your organisation — from measuring success and capturing your ideas for growth; through to business planning and funding; and managing risk and change.


Published: 2018 | Resource type: Guide/tools

Funder needs analysis tool

This useful tool provides an income spectrum that will help you understand the expectations and requirements that different income streams will have on your organisation. It will help you focus on the different approaches needed for funders, clients and customers. It was developed by the NCVO to help voluntary and community organisations to develop and implement a sustainable income ... Read more


Published: 2014 | Resource type: Guide/tools

Income spectrum: finding the right income mix

This useful income spectrum tool will help you understand your income options and make stronger funding decisions for your organisation. It will help you identify the different income streams what will fit with your organisational needs. It looks at the four main streams of income: gifts, grants, contracts and open market. It has been developed by the ... Read more


Published: 2012 | Resource type: Guide/tools

Tools for fundraising for long-term sustainability

Developed by the NCVO as part of its Sustainable Funding Project, this resource provides five tools each designed to achieve a specific aim and set of objectives. The five tools are: deciding who should fundraise; applying to grant-making trusts and foundations; raffles and lotteries; running charitable events and hiring a fundraising consultant. It also includes ... Read more


Published: 2007 | Resource type: Guide/tools

Identifying and assessing the right income streams for you

This useful income exploration tool will help you review your current income; identify new and potential income streams; and explore the impact that different income sources will have on your organisation and beneficiaries. It has been developed by the NCVO to help voluntary and community organisations to develop and implement a sustainable income strategy.


Published: 2014 | Resource type: Guide/tools

Ten steps to financial sustainability

The Sustainable Sun tool combines six key aspects – the sun “rays” –  that contribute to financial sustainability and places them alongside a journey of ten steps that can help organisations to systematically increase their financial sustainability. It can help you work out where you doing well with financial sustainability and where you need to ... Read more


Published: 2014 | Resource type: Guide/tools

Regeneration through cultural investment

Twenty years ago Salford City Council had the ambitious plan to regenerate a working dock and The Lowry project was born. This area is now one of the most significant cultural and media destinations in the world and the fastest growing visitor destination in the UK. In this article, Julia Fawcett discusses The Lowry’s impact ... Read more


Published: 2014 | Resource type: article

Larry Tamburri, Douglas W Kinzey and Bruce Coppock presenting

Implementing a different revenue model: an orchestra case study

Discover a radical new revenue model for orchestras, which challenges the traditional ‘three legged stool’ revenue model and outlines a significantly different system operated by the Saint Paul Chamber Orchestra.


Published: 2013 | Resource type: article

The impacts of the recession on the UK cultural sector

Explore the impacts that the global recession has had on the arts sector in the UK in this report on the results of the fourth survey that Arts Quarter has undertaken with arts organisations.  


Published: 2011 | Resource type: Research

How to implement a tiered pricing strategy

A case study on how Chicago’s Lookingglass theatre weathered the recession with clever pricing.


Published: 2010 | Resource type: Case studies

Case study of a failing orchestra

This in-depth case study report focuses on the San Jose Symphony Orchestra which closed in 2002 and is a cautionary tale for other cities, other symphony orchestras, for those in the entertainment industry, and for anyone connected with a nonprofit organisation. It looks at the history of classical music organisations, its market, the avoidance of the concert hall, competition, consumer preference, ... Read more


Published: 2005 | Resource type: Case studies

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Pricing strategies for growth

Debbie Richards takes a look at the income debate and some of the finance generating strategies that organisations are employing globally to increase their sales and income.  This incorporates discussion of ‘revenue management’, ‘yield management’ and ‘dynamic pricing’ to increase box office income. The key principle of revenue management (RM) being to adjust price differentials in response to ... Read more


Published: 2010 | Resource type: article

The experience of Bay Chamber Performing Arts in analysing and altering their pricing structure

This case study sets out for arts marketers and box office managers the analysis done on existing and past ticket prices and purchaser patterns, and the changes made to increase the percentage capacity of tickets sold.


Published: 2008 | Resource type: Case studies

Pricing research study: Call it a Tenner Part 1

Part 1 of the ‘Call it a Tenner’ report for Arts Council England presents a number of case studies from a wide range of arts organisations, according to the pricing strategies adopted. Lessons learned are then incorporated into an set against current pricing theories and models. The impacts cover income, new audience development, marketing tactics ... Read more


Published: 2007 | Resource type: Case studies

Integrating revenue management with marketing and development strategies

This case study shows how Centre Theatre Group in Los Angeles, with the help of The Pricing Institute, moved from a 2-price to a 3-price house and re-zoned their ticket prices, to price for new audience development. These two examples show how Center Theatre Group has integrated revenue management with their marketing and development strategies.


Published: 2011 | Resource type: Case studies