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A group of excited children surround a bright blue elephant puppet

Family audiences: welcoming back after Covid-19

The Family Arts Campaign and Indigo have worked together to look at how families feel about returning to live events after Covid-19. Many family audiences have much in common with other regular culture-goers. However, there are a few significant areas where they differ significantly and which might hold some clues for venues, producing organisations and ... Read more


Published: 2020 | Resource type: Research

Welcoming families with baby steps #ADA

The first blog by Joy Corcec (Communications Officer) and Imogen Lloyd (Digital Marketing Officer)  at Culture Coventry as part of their Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Rules for a playful museum

This rulebook is a collection of ideas and principles that have developed through experiments with play at Manchester Museum.


Published: 2019 | Resource type: Guide/tools

A pink Mammoth on a plinth being admired by several awe-inspired people

Kids in Museums Manifesto

The Kids in Museums‘ Manifesto is a set of simple guidelines for museums created with children, young people and families. It sets out what they feel makes a museum a great place to visit. The first Manifesto was created in 2004 and they have continued to develop it with feedback from children, young people and ... Read more


Published: 2019 | Resource type: Guide/tools

A young girl with tongue sticking out and outstretched hand covered in black paint.

Starcatchers: Creative Kin – strengthening relationships for kinship care families

This two-year pilot project delivered in partnership by Children 1st and Starcatchers offers creative respite and the space for kinship families to spend time together away from life’s challenges.


Published: 2019 | Resource type: Case studies

Female dancer sat on floor with arms extended and arched upwards. Both legs also raised with toes pointed upwards. Watched by a family of three with child in the middle.

Supporting families in need to attend dance theatre

A ‘pay it forward’ pilot campaign aimed to help families most in need attend dance theatre performances, but it wasn’t all plain sailing. Rhona Matheson, Chief Executive of Starcatchers tells the story.


Published: 2019 | Resource type: article

Cr. Discover - Children's Story Centre

Family Arts Campaign

Can you tell our readers a bit about what you do?  The Family Arts Campaign is the UK’s largest audience development initiative and intends to engage more (and more diverse) families in arts, culture and creative opportunities.   Whether you’re a venue, company or artist, a theatre, a library, a gallery or museum the Family Arts Campaign can support ... Read more


Published: 2019 | Resource type: Article

Flexible Family Tickets in Museums – commercial considerations

A report by CultueLabel for Kids in Museums looking at opportunities to use flexible family tickets to develop new creative business models.


Published: 2019 | Resource type: Research

A pink Mammoth on a plinth being admired by several awe-inspired people

How can your museum better welcome families and young people who are blind and partially sighted?

This guide by Kids in Museums offers simple ideas to help overcome the hurdles faced by those with visual impairment in visiting museums and cultural heritage sites.


Published: 2019 | Resource type: Guide/tools

Cover photo for Among Ideal Friends Executive Summary.

Among Ideal Friends – creating accessible family theatre experiences with libraries

Among Ideal Friends Executive Summary by The Spark Arts for Children on their work creating accessible family theatre experience with libraries across the East Midlands.


Published: 2018 | Resource type: Research

Converting family into fans

Converting Family into Fans: how The Contemporary Jewish Museum expanded its reach

This case study by Bob Harlow and Cindy Cox Roman, published by The Wallace Foundation, shares how The Contemporary Jewish Museum achieved a nine-fold increase in family visitors of all backgrounds.


Published: 2017 | Resource type: Case studies

Content Guidance front cover

Content Guidance Communication for Family Arts Events

Discover useful tips on how to talk to families about the creative experience. This guide is informed by research with families about what they want to know and where they would look for information.


Published: 2015 | Resource type: Guide/tools

Pricing family events: guidance for arts organisations

This practical guide, by Baker Richards for the Family Arts Campaign, offers a framework for making pricing decisions for arts activities or events. Discover case studies, hints and tips.


Published: 2016 | Resource type: Guide/tools

Family Arts Campaign

Family Arts Standards

Sinfonia Viva and Nottingham Playhouse share how signing up to the Family Arts Standards has helped them build families’ confidence in their organisations. Watch their video and find out more about the Standards.


Published: 2017 | Resource type: Case studies

Snow Queen photograph

Using digital storytelling to build new audiences

A case study of Hans Christian Andersen’s Snow Queen for the Xbox generation.


Published: 2015 | Resource type: Case studies

A new audience for contemporary music article image

A contemporary music concert for children

In this JAM article Malgorzata Zamorska evaluates the success of the concert Kwartludium in Wonderland in opening a door to contemporary music for children.


Published: 2014 | Resource type: article

Using fun days to engage with family audiences

As part of the Family Arts Festival 2013, the Lyric Hammersmith organised a Family Fun Day alongside its regular programming of half term shows for families. The aim was to celebrate the Lyric’s current family audience and offer them even more activities at the venue as well as reaching out to new families who may not be regular theatre attenders. This case ... Read more


Published: 2014 | Resource type: Case studies

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English National Ballet’s Dance into the Fairytale family workshops

As part of the English National Ballet’s My First Ballet: Coppélia tour in 2014, its Engagement Department ran a series of on-stage family dance workshops for children and parents to take part in together. Workshops were one hour long and took place between the morning and afternoon performances at each venue. This case study is part of a ... Read more


Published: 2014 | Resource type: Case studies

Introducing classical music to families

Liverpool Philharmonic Kids Club was set up in 2012 in order to help children and their families to gain a better understanding of the world of Classical music. It is primarily aimed at children from 18-months to 12 years old. This case study is part of a series that supports the Family Arts Standards that have been developed by ... Read more


Published: 2013 | Resource type: Case studies

Delivering sessions for under-fives through play days

Herbert Art Gallery & Museum in Coventry uses Play Day workshops as part of its family offer and aims to encourage creativity in early years through play in a safe, stimulating and imaginative environment. Play Days show family visitors that Herbert is committed to them from the outset, which in turn ensures a loyal audience in the ... Read more


Published: 2013 | Resource type: Case studies