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Evelyn Glennie in her studio playing drums

What’s the story? #ADA

Tamsin Flower finds new ways of telling people’s stories by the beat of a drum as part of her work with the renowned percussionist Evelyn Glennie. Part of her Fellowship at the Audience Diversity Academy.


Published: 2018 | Resource type: Article

An outline of a brain full of words: judgement, attitude, feeling, belief

Experiments never quite go to plan… #ADA

Ros Croker talks through the experiments she developed for her colleagues at Endeavour Galleries, National Maritime Museum, London, to explore language and identity. Part of her Fellowship at the Audience Diversity Academy (ADA).


Published: 2019 | Resource type: Article

Podcast: Ron Evans – the pandemic as a catalyst for creativity

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Strategic Advisor Ron Evans about using the pandemic as a catalyst for creativity. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

People sat in ones and twos, wearing masks and headsets. Long fluorescent light strips hang at bout four foot from the floor.

Evaluating experiments in challenging times

When the pandemic caused theatres to close The Donmar Warehouse used creative ways to continue telling stories, embrace the restrictions and stay true to their vision.


Published: 2021 | Resource type: Case studies

Learning to be responsive #DigitalLab

Katy Vanden, Producer, Cap-a-Pie says it’s OK to change focus, start small and remain agile as new opportunities arise. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

How effective can targeted Facebook Ads be? #DigitalLab

Juan Reino, Marketing and Events Coordinator, Oxford Contemporary Music (OCM) explores the effectiveness of Facebook Ads. Part of his Fellowship at Digital Lab. 


Published: 2020 | Resource type: Article

From ideas to experiments #DigitalLab

Heather Kipling, Content Manager, Manchester International Festival explores the story arc model to focus her experiments during her Fellowship at the Digital Lab.


Published: 2020 | Resource type: Article

Co-workers at a creative office and looking at notes

Dealing with the fear of the blank page #ADA

Creative Coach and Mentor on the Audience Diversity Academy, Auriel Majumdar vlogs about how to face your fears of getting started.


Published: 2020 | Resource type: Webinars and films

One hand holds a phone. A finger on the other phone hovers above the phone ready to send an email

Analyse and Improve your Email Marketing Strategy

Freya Ruane, Marketing Coordinator at HdK Associates shares some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.


Published: 2020 | Resource type: Guide/tools

Webinar: How Museums can experiment with social media during Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As the coronavirus continues to prevent museums and cultural organisations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organisations are embracing the opportunity to ... Read more


Published: 2020 | Resource type: Guide/tools

Joined-up thinking. China Plate #ADA

The first blog from China Plate is from Andrea Pieri Gonzalez (Engagement and Participation) as part of her Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Reflections on Inclusivity and Audiences Day #ADA

Aimee Wood, Arts Communications Officer at Leeds Town Hall and Florence Fawcett, Programmer at Leeds International Concert season reflect on Inclusivity and Audiences Day as part of their joint fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Article

Different approaches to collecting data: String maps and bucket collections #ADA

The second blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Assume Less. Learn more. China Plate #ADA

The third blog from China Plate is from Sarah Isaacs (Administrator and Digital lead) as part of her Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Let’s get digital #ADA

The second blog by Jaysika Dennis (Communications and Marketing) at Inspire: Culture, Learning and Libraries as part of her Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Whisky, Bananas & Wuthering Heights: experiments in widening your worldview #ADA

Rachel Grossman, artist, engagement strategist, producer, facilitator, yogi and Mentor at the Audience Diversity Academy explores how we can begin experimenting with our worldview and challenge our perspectives


Published: 2020 | Resource type: Article

Welcoming families with baby steps #ADA

The first blog by Joy Corcec (Communications Officer) and Imogen Lloyd (Digital Marketing Officer)  at Culture Coventry as part of their Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Audio Description and Touch Tours at Northern Ballet #ADA

The first blog by Rachel Evans (Communications) and Sam Moore (Learning) at Northern Ballet as part of their Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

What do we really know about our audiences? #ADA

The first blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

How do we experiment with audiences when we’ve got no live work to experiment  on? #ADA

The first blog by Leo Doulton (Digital Content and Promotion) and Anna Gregg (Administrative Director ) at Tête à Tête  as part of their Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article