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Excellence, Access and Cultural Democracy
This paper identifies the false dichotomy between excellence and access and takes on the cultural snobs, for whom a democratic culture is a debased culture. John Holden challenges cultural professionals to acknowledge their responsibilities as educators and public servants.
Published: 2008 | Resource type: article

How the promotion of excellence could be a barrier to attendance
This keynote from AMA Conference 2009 poses the argument that selling the superiority instead of the diversity of the arts has not been a particularly effective strategy for developing audiences. It poses an approach to changing a culture of creating barriers that involves brokering relationships.
Published: 2009 | Resource type: article

How marketing insight can influence creative strategy
What do you get when 12 leading arts innovators get together in a room to discuss audience engagement with artistic excellence? Answer: a thought provoking, insightful and creative view of modern programming, marketing and communication practices in the arts, where value, quality and excellence take centre stage.
Published: 2009 | Resource type: Guide/tools

Finding a balance between excellence and participation in arts provision
This dissertation strives to assess the impact of central government directives relating to participation and excellence, to evaluate their relevance within a wider context and to offer recommendations. The research includes a review of the literature, policy documents and professional discourse, a survey of National Association of Local Government Arts Officers, a survey of National ... Read more
Published: 2009 | Resource type: Research