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A smiling person sat in an auditorium with hand raised. Words: Togther We Act

Together We Act research: What the findings mean for cultural marketers

The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.


Published: 2026 | Resource type: Research

Many squares with the text 'another' and 'way' repeated in different directions and sizes.

Challenging embedded whiteness: Tool for culture change

Staff at the Museum of London (now known as London Museum) alongside researchers from the Research Centre for Museums & Galleries at the University of Leicester and partners have developed a tool to challenge everyone in the museum to work differently – in ways which challenge inequity and foster an environment in which everyone can ... Read more


Published: 2025 | Resource type: Guide/tools

Inclusivity & Audiences Day 2024 Playback Pack

Inclusivity & Audiences Day champions equality, diversity and inclusion (EDI) work from across our sector. Here’s a collection of resources and insights brought together for and from the day to support your journey as an agent of change.


Published: 2024 | Resource type: Article

Apples tumble from an upturned wooden bowl.

In conversation: Bea Udeh with Darren Pih and Amy Rich

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Darren Pih, Harewood House and Amy Rich, Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER) before their session at Inclusivity and Audiences Day 2024.


Published: 2024 | Resource type: Article

A group of people sat outdoors at a wooden table.

Behind the Scenes: Walk the Plank’s Diversity, Equity, Inclusion and Belonging Journey. Blog 3 – marketing, communications and recruitment

In the final of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their Senior Marketing and Communications Officer, Tanica Powell takes us through how the marketing team has championed and actioned their DEIB values.  


Published: 2024 | Resource type: Case studies

5 team members at Walk the Plank stand in a row

Behind the Scenes: Walk the Plank’s Diversity, Equity, Inclusion and Belonging Journey. Blog 1 – Stronger together.

In the first of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their General Manager Sarah Heard explains how they embed DEIB practice across everything they do.


Published: 2024 | Resource type: Article

The backsof three people sat on a long, wooden benchlooking at an art work made up of many faces of different ages, genders and ethnicities.

Stateside View: Activating Diversity, Equity, Inclusion and Access in your marketing strategies

In 2020, organisations rushed to make statements about their Equity, Diversity and Inclusion (EDI) efforts and anti-racism commitments. Two years later, how have those promises been infused into the day-to-day processes and institutional strategies? Daniel Acosta, Advertising and Sales Manager, The Dallas Opera and Andrea Cuevas, Director of Marketing & Communications, Hartford Stage explore ways ... Read more


Published: 2023 | Resource type: Webinars and films

Hands covered in different coloured powder paint.

Video: Increasing philanthropic support with an authentic approach to diversity, equality, access and inclusion (DEAI)

Donors are looking for transparency, accountability and tangible commitments to diversity, inclusion and anti-racism. Tarsha Whitaker Calloway, Vice President, Philanthropy, Tessitura chairs a lively online panel discussing examples of successful and authentic approaches.


Published: 2022 | Resource type: Webinars and films

Creative Majority Report Front Cover

Creative Majority report and policy recommendations

The Creative Majority report is the culmination of a collaborative research project, commissioned by the All Party Parliamentary Group (APPG) for Creative Diversity. It addresses ‘What Works’ to support, encourage and improve equity, diversity and inclusion in the creative sector.


Published: 2022 | Resource type: Research