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Four couples set on a bench in a gallery looking at a large work of art.

Building relationships with people new to the arts: some tips and approaches

Eleanor Turney captures some advice from the Creative People and Places network about tips and approaches to engaging new audiences.

Published: 2017 | Resource type: Guide/tools

Understanding live stand-up comedy from an audience perspective

In 2011 Dr Sharon Lockyer and her colleague Lynn Myers at Brunel University, undertook research into understanding live stand-up comedy from an audience perspective. The project consisted of both an online survey and a series of semi-structured qualitative interviews with stand-up comedy audiences. In this article Dr Lockyer reports on the five main themes that were identified in the semi-structured interview responses. This article was ... Read more

Published: 2014 | Resource type: article

On Your Doorstep

In 2014 Transported’s On Your Doorstep project asked people in Boston Borough and South Holland to nominate public spaces which they felt were in need of creative enhancement or improvement. Working with the nominators, Transported have commissioned appropriate and exciting artwork to breathe new life into public spaces.

Published: 2015 | Resource type: Case studies


This case study explores the key success factors and learning outcomes of Philharmonia Orchestra’s successful audience development project, iOrchestra. Discover how a mixture of digital installations, interactive stations and live concerts were used to reach audiences whose engagement with top quality orchestral music was low or non-existent.

Published: 2015 | Resource type: Case studies

Sound Investment Front Cover image

Sound Investment: Making fundraising accessible

Discover how Birmingham Contemporary Music Group launched the pioneering audience development and fundraising scheme, Sound Investment, to raise funds for their new work.

Published: 2015 | Resource type: Case studies

Using reading challenges to engage with adults

The Reading Agency’s Six Book Challenge takes place every year in libraries, colleges, workplaces and prisons and invites participants to choose six reads, review them, and enter prize draws. This article describes how jobseeker Paul Bennett, 55, who went back to college in Warrington to improve his English skills, completed the Six Book Challenge with ... Read more

Published: 2013 | Resource type: article

Engaging with rural communities to develop new audiences

When I Was A Rat toured to The Courtyard Arts Centre in Hereford in 2013, two family-based circus skills workshops were organised by The Coutyard at Moccas Village Hall and Kingsland Village Hall. The Courtyard’s marketing team had identified these two villages as being in areas of low engagement with the venue. The workshops linked well with the physical ... Read more

Published: 2014 | Resource type: Case studies

Promotional products drive action

This short article from Promotional Marketing was first published in January 2013 and shares top-line findings from research commissioned by the British Promotional Merchandise Commission.  So if you’re not sure how effective promotional products are in comparison to other channels of customer engagement, this is worth a quick read.

Published: 2013 | Resource type: article


Improving children and young people's engagement with libraries

The Evolve Project is a US-based open collaborative platform that aims to change the way people see libraries. In this case study, Brian Pichman describes how The Evolve Project improved young library users’ engagement with the library’s children’s space by changing its design and putting in new technology and programming that encourages them to learn and ... Read more

Published: 2014 | Resource type: Case studies

Creating engaging brand experiences with emotion-based visitor research

This article was first published on Research Access.  It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’.  The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at ... Read more

Published: 2013 | Resource type: article

Cross-departmental working on marketing strategy

Open-City is an independent, not-for-profit organisation that aims to be at the centre of creating better places – and a better city. With a limited budget and no specific marketing role within its team, this case study describes how Open-City delivers a marketing campaign and plan, which is shared by all staff and volunteers.

Published: 2013 | Resource type: Case studies

Lates at the Science Museum

This case study explores the objectives, processes and outcomes of the Science Museum’s Lates – a regular late night opening for adults-only. Lates aims to attract a young adult audience into the museum to engage with its collections and an average of 3,500 visitors attend these late night openings. Lates is not marketed in the traditional sense instead ... Read more

Published: 2013 | Resource type: Case studies

Hello logo

A guide to creating great brands from the inside out

This guide explores how an organisation can translate their brand into employee behaviour. It answers two key questions: how does an organisation keep their brand promise and how can it develop an employer brand.

Published: 2013 | Resource type: Guide/tools

Communication strategy front cover

A best practice guide for developing communication campaigns

Develop a clear and well-defined communications strategy with help from this guide, which features interviews with thought leading practitioners and 10 top tips.

Published: 2007 | Resource type: Guide/tools

Introducing Facebook hashtags

So, Facebook has launched #facebook.  So what?  This short article from MediaCom Edinburgh considers the difference between the Twitter hashtag and the Facebook hashtag.  How will Facebook’s complex privacy settings affect the success of the Facebook hashtag?  Read what one of the UK’s leading media planning and buying agencies has to say about it.

Published: 2013 | Resource type: article

How to develop a great iPad app

As part of the celebrations in 2013 to mark the centenary of the birth of Benjamin Britten, one of the best known composers of the 20th Century, the Britten-Pears Foundation produced an online interactive resource and an iPad app based around one of his best known orchestral works: The Young Person’s Guide to the Orchestra. The ... Read more

Published: 2013 | Resource type: Case studies

Tweet seats

Twitter is an important platform for Providence Performing Arts Center (PPAC) in Rhode Island, US, to raise awareness of new shows and events. This case study explains how PPAC designates special seats within the auditorium to individuals who tweet about a show whilst they are watching the performance. Tweet seats aims to help raise the profile of the ... Read more

Published: 2013 | Resource type: Case studies

Questions & Dancers: Making new work for young people

The Questions & Dancers project offered emerging choreographers the chance to work with young people in the making of new work whilst engaging dance experience to young audiences. The project was created for eight to eleven year-old children and their families and presented by The Place, Sadler’s Wells and Company of Angels. This case study ... Read more

Published: 2013 | Resource type: Case studies

How Manchester Museum uses blogs to encourage participation

The ways in which Manchester Museum shares information and engages with its visitors has changed considerably in recent years. Since its first blog was published in 2007, the number of Manchester Museum blogs has grown. In this case study, Steve Devine, new media officer at Manchester Museum, discusses how blogging allows the museum to broadcast information but more importantly ... Read more

Published: 2013 | Resource type: Case studies

Using a blend of techniques to market family shows

Oxford Playhouse presents and produces a wide range of live performances including tours of its own shows under the banner of Playhouse Plays Out (PPO), an on-going series of off-site productions and events which happen at surprising and unusual locations across the county. This case study describes how digital, guerilla and viral marketing techniques were used ... Read more

Published: 2013 | Resource type: Case studies