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Email automation — how to make your life easier

Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell will introduce you to a range of providers to show how email automation can make your working life easier and ... Read more


Published: 2021 | Resource type: Webinars and films

How to use emails more effectively — email marketing best practice

In this session recorded at Digital Heritage Lab’s Digital Skills Day,  Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including ... Read more


Published: 2021 | Resource type: Webinars and films

A white letter email symbol in a red circle surrounded by other circles of different sizes and colours

Build a high performing email marketing funnel in 6 steps

Email marketing is a reliable lead generation and conversion tool, according to most successful marketers. However, without a proper strategy and smooth automation, your email marketing can’t produce your desired results. That’s where email marketing funnels come into play. Raj Marwal an Inbound Marketing Specialist at Branticles explains what they are and why we need to ... Read more


Published: 2021 | Resource type: Guide/tools

Neon Open Sign

Building blocks for reopening

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.


Published: 2020 | Resource type: Guide/tools

White chat bubble with email notification

Analyse and Improve your Email Marketing Strategy

Freya Ruane, Marketing Coordinator at HdK Associates shares some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.


Published: 2020 | Resource type: Research

Digital Lab. Forced Entertainment. Ask the Audience.

The first blog by Alice Dale, Marketing and Communications Manager at Forced Entertainment as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Effective emails

An Abstract from the Spektrix Insights 2019 report that focuses on effective emails.


Published: 2019 | Resource type: Research

Segmentation and Customisation are King

Segmentation and Customisation are King in Spektrix’s new Insights Report 2019.


Published: 2019 | Resource type: Article

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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and ... Read more


Published: 2014 | Resource type: Case studies

Using e-marketing to collect data and build relationships

It’s fairly straightforward to collect data from audiences if you’re a ticketed organisation, but how do you go about communicating with audiences if you’re a non-ticketed venue? In this article the author explores how to use your website and e-mail campaigns to collect valuable data on attenders and potential attenders without the need for a ticketing system. You’ll ... Read more


Published: 2013 | Resource type: article

How to create successful email signatures

You may think that an email signature is just something to be thrown together at the bottom of your email; but this is probably the first time a customer has seen the branding of your business. Not enough due care and attention is paid towards the outward look of one of the most important communication ... Read more


Published: 2012 | Resource type: Guide/tools