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Dynamic pricing – tools, tactics, strategy

David Wakeman hosts a popular podcast, The Business of Fun. In this episode he interviews the founder of Vatic, Sean Kelly and gets down to the nitty-gritty of dynamic pricing.


Published: 2019 | Resource type: Article

10 ways to make your dynamic pricing targets work harder

The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) takes us through his top 10 tips to make your pricing targets work effectively.


Published: 2019 | Resource type: article

Value proposition in the performing arts

The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) looks at how we can use dynamic pricing to better understand our audiences.


Published: 2019 | Resource type: article

How ‘airline pricing’ can help sales soar

BakerRichards take us through what arts managers can learn from the best of what airlines are doing with top tips on dynamic pricing.


Published: 2019 | Resource type: article

How to implement dynamic pricing

The Santa Fe Opera is an international summer festival with an outdoor venue capacity of slightly over 2,200. This case study explains how initial data analysis by The Pricing Institute confirmed a slight but steady decline in the Opera’s capacity and revenue over a series of seasons. You’ll find details about how the opera responded ... Read more


Published: 2013 | Resource type: Case studies

Chicago Symphony Orchestra: the impact of dynamic pricing

This case study presents how the Chicago Symphony Orchestra used a sophisticated pricing strategy to reverse a decade of decline in sales. The author describes how a radical change in the orchestra’s business practices – such as introducing innovative programming, customer service as well as dynamic pricing – helped to increase audiences and subsequently sales revenue.


Published: 2008 | Resource type: Case studies

How to increase ticket sales through dynamic pricing

This case study explains how The Place – a centre for contemporary dance in the middle of London – introduced a new pricing system for all their performances in 2001. After fifteen months closed for refurbishment, the theatre re-opened with five new main prices, all with different booking conditions. The strategy described in this case study ... Read more


Published: 2002 | Resource type: Case studies