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Front cover of A guide to growing your Heritage organisation's income

A guide to growing your Heritage Organisation’s income

This practical guide highlights routes to consider for teams that want to see their heritage organisation expand its reach. For those not yet ready to grow their organisation, the benchmarks in this report can help you compare your income streams to similar-sized organisations. A MyCake and Cause4 guide for Heritage Compass.

Published: 2023 | Resource type: Guide/tools

Pleasure, Connection and Purpose front cover (1)

How museums can leverage emotions to build greater public support

Commissioned by Art Fund and the Association of Independent Museums (AIM) this report identifies how emotions can drive public support for museums. It includes practical recommendations on creating a case for support and campaigns that resonate emotionally with the public.

Published: 2023 | Resource type: Research

fundraising benchmarking report front cover

Key Findings: Cause4 Arts and Culture Fundraising Benchmark

Published in Autumn 2022, key findings from Cause4‘s Arts and Culture Fundraising Benchmark (2021 release of 2019 data). The benchmarking data remains a valuable guide to understanding the pre-pandemic norm – a check against where your organisation could, or should, return to. Combined with more recent insights from other published sources, the benchmarks offer a ... Read more

Published: 2022 | Resource type: Research

The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’.

How online events had a positive impact on audience engagement and donations for a small heritage organisation

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when David Johnson talked to Celia Gilbert from The Rose Playhouse in Southwark, London about the positive impact this small heritage organisation experienced since moving its events online.

Published: 2021 | Resource type: Case studies

Hands putting coins in piggy bank

Connecting worlds – the challenge for philanthropy in the arts

In this opinion piece by Morris Hargreaves McIntyre they highlight a pattern in how potential supporters, particularly the next generation, see cultural organisations within the wider charitable landscape.

Published: 2021 | Resource type: Article

Person looking at paintings

Webinar: The current climate for online donations – conducting a temperature read

In this comprehensive webinar, Lucy Costello, Head of Marketing, Ticketsolve takes us through how we can change our objectives towards online fundraising and implement sensitive and meaningful online donation campaigns. Part of the Ticketing Professionals Conference (TPC) webinar series.

Published: 2020 | Resource type: Webinars and films

Group of balloons with smiley faces

Engaging new audiences and building resilience during a pandemic

Arts Fundraising & Philanthropy Fellow and Back to Ours Producer Nesta Nelson takes a deep dive into how they’ve started engaging new and exiting audiences digitally throughout the Coronavirus pandemic.

Published: 2020 | Resource type: Research

Donate App on a phone

Fundraising considerations in the current climate (Covid-19)

Ticketsolve with David Johnson, Arts Fundraising & Philanthropy give practical guidance on key considerations for cultural fundraisers during Covid-19. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA Conference 2022

Published: 2020 | Resource type: Article

Spektrix Insights Report 2019

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system.

Published: 2019 | Resource type: Research

Cultural Cities Enquiry. Enriching UK cities through smart investment in culture.

The final report from the Cultural Cities Enquiry set up by Arts Council of England and Core Cities UK.

Published: 2019 | Resource type: Research

The Future Of Museum Fundraising

Carly Straughan takes an in-depth look at the future of Museum fundraising. First published on MuseumNext.

Published: 2019 | Resource type: article

Donation boxes in museums front cover

AIM Quick Guides: donation boxes in museums

Judy Niner and Amy Richards from Development Partners share some dos and don’ts to understand if you want to get the best results from donation boxes.

Published: 2017 | Resource type: Guide/tools


Fundraising events: Chickenshed's gala programme

Chickenshed is an inclusive theatre company based in a purpose-built venue in North London. They create theatre for all ages and run successful outreach projects, education courses and membership programmes throughout the year. This case study takes a look at Chickenshed’s hugely successful gala and events programme, which raises approximately 50% of Chickenshed’s fundraised income each year. Forecast income ... Read more

Published: 2015 | Resource type: Case studies

Setting up a department for Planned Giving

Learn all about how the Museum of Modern Art has successfully established a strategic department for fundraising to harness the untapped potential for Planned Giving and ensure the Museum’s stability and future success.

Published: 2015 | Resource type: Case studies

How to raise money from individuals

This manual gives detailed advice on how to encourage people to give money. It looks at why people give, how much is given and why people choose to support the arts. It then suggests an eight step plan which includes identifying your targets (who to approach), getting your targets involved, different ways to ask and ... Read more

Published: 2006 | Resource type: Guide/tools

Tax-effective giving to the arts

Private giving is a growth area for arts funding and such support should make the best possible use of the available tax incentives. This guide explains various forms of individual giving: gift aid, donations from higher and lower rate taxpayers, payroll giving, gift of shares, land and property, legacies. For each it includes detailed case ... Read more

Published: 2009 | Resource type: Guide/tools

How to develop a social media fundraising strategy

Social media presents interesting opportunities for the cultural sector including the online world of fundraising. This short paper gives practical advice on how arts organisations of all sizes can integrate social media fundraising into their overall fundraising mix. It concludes with five top tips for getting started.

Published: 2010 | Resource type: Guide/tools

The potential of arts philanthropy

Individual giving makes a substantial contribution to many arts organisations but there is still more that can be done to attract more. This in-depth report looks at the facts, trends and potential behind individual giving. Its recommendations are positive but show how success and methods will vary according to artform, region and size of organisation,

Published: 2010 | Resource type: Research

Buy one donate one – ticket donation scheme

Spitalfields Music asks ticket bookers to its Summer and Winter Festivals to donate the value of a ticket when they buy their own ticket – effectively buy one ticket and donate one. Money generated through this scheme is used to offer free tickets to local residents who could not otherwise afford a ticket. The value ... Read more

Published: 2014 | Resource type: Case studies

Increasing charitable giving: the Legacy10 campaign

Cultural organisations are increasingly looking at ways to encourage philanthropy. This factsheet outlines Legacy10, an independent campaign that was launched in 2011 to encourage charitable giving. You’ll find some key facts in terms of UK giving along with a list of campaign supporters for the Legacy10 campaign. There’s also an introduction to changes that were ... Read more

Published: 2013 | Resource type: article