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Through one lens of an upturned pair of specs a whole city landscape emerges.

Next level digital marketing

A collection of resources from the industry-leading arts and culture CRM solution, Tessitura.  These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.


Published: 2023 | Resource type: Essential reads

The letters AI over computer graphics.

The 5 best AI tools for content marketing

Navigating the influx of AI tools on the market can feel overwhelming, with more sprouting up every week. Hannah Cunningham, Marketing Consultant at The DeWolf Group outlines her top five AI tools to save time and elevate your content marketing.


Published: 2023 | Resource type: Guide/tools

An open laptop, a tablet and a smart phone.

The AMA MicroDigital Guide to top digital tools and apps. Updated October 2023.

A living guide to the the top digital tools and apps developed as part of the AMA‘s MicroDigital programme. If you use a tool or app to support your digital marketing and engagement that’s not in the Guide do let us know. Updated October 2023 to include AI-driven tools.


Published: 2021 | Resource type: Guide/tools

How digital can support the volunteering journey

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Stephan Stockton MBE looks at how digital tools can help small to medium sized heritage organisations support the volunteering journey from recruitment and training through to ongoing management of volunteers.


Published: 2021 | Resource type: Webinars and films

How to expand the functionality of your WordPress website

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell looks at the different types of plugins and extensions that you can add to your WordPress website to help expand its functionality including: custom posts and fields; tagging and content grids; event calendar and bookings; eCommerce and membership; and search.


Published: 2021 | Resource type: Webinars and films

Everything has changed, but what role does digital streaming have in the future?

What role does digital streaming have in the future asks Sharon Chou, South Bank Centre as part of her Fellowship at the Audience Diversity Academy


Published: 2021 | Resource type: Case studies

Laptop open with a person holding a bank card to input card details for online payment

eCommerce: Getting started

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Emma Forward looks at: types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; ... Read more


Published: 2020 | Resource type: Webinars and films

Graphic of a disposable facemask

Covid-19 Impact: Museum sector research findings

Following the temporary closures of cultural venues across the country in March 2020, Art Fund commissioned research to find out how they and others could best support as many museums as possible through this period. They asked cultural consultants Wafer Hadley to survey arts professionals about the impact of the Covid-19 crisis on their work ... Read more


Published: 2020 | Resource type: Research

Webinar: How to craft meaningful and mindful digital content in the age of Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. Due to the spread of coronavirus, museums and cultural organisations across the country are extending their expected lockdown periods and bracing for prolonged closures. As they remain physically closed to visitors, many museums are encountering new challenges around ... Read more


Published: 2020 | Resource type: Article

Webinar: Thinking outside the box to reach audiences inside their homes

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As museums and cultural organisations continue to adapt to the challenges brought on by the Coronavirus, many have revamped and expanded their digital presence and offerings. In the process, many have realised that traditional strategies, messaging, and social ... Read more


Published: 2020 | Resource type: Article

Digital Culture Compass

The Digital Culture Compass helps cultural organisations approach, assess and improve their digital activities. The Digital Culture Compass was commissioned by Arts Council England and the National Lottery Heritage Fund as part of the UK Government’s Culture is Digital initiative.


Published: 2020 | Resource type: Guide/tools

Digital engagement – create a gift for someone you love.

Innovators Blast Theory take us through their development of Gift that lets visitors use their smart phone to create a digital gift and send it to the one they love.


Published: 2020 | Resource type: article

Digital Lab. Devon Smith. Should we use a Facebook pixel?

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab asks: should we use a Facebook Pixel?


Published: 2020 | Resource type: Article

Digital Lab. Devon Smith. Free (Google Tools)for Digital Marketing

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab guides us through the free Google tools available for digital marketing.


Published: 2020 | Resource type: Article