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Webinar: How to Captivate, Connect and Communicate with your Audience during Coronavirus

On the 25th March 2020 over 3,200 museum professionals across the USA and beyond joined Cuseum‘s Brendan Ciecko along with Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant) to discuss steps cultural organisations can take to captivate, connect, and communicate with their remote “visitors” and audiences.


Published: 2020 | Resource type: Article

AI: A Museum Planning Toolkit

A comprehensive toolkit drawn from a series of workshops and events held by the Museums and AI Network. Authored by Dr Oonagh Murphy, Goldsmiths, University of London and Dr Elena Villaespesa, Pratt Institute 


Published: 2020 | Resource type: Guide/tools

Digital Lab. London Transport Museum. Blog 2. Bea-coning in 2020.

The second blog by Harriet Burke, Head of Digital Marketing at London Transport Museum as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Accessing Access

Paul O’Donnell is a solo theatre maker and over the past year, has been using Talking Birds‘ accessibility tool The Difference Engine to deliver captioning and audio description on every performance of the UK tour of his show We’ve Got Each Other. With funding from Arts Council England, he has created a resource pack for ... Read more


Published: 2020 | Resource type: Guide/tools

Creative People and Places: Digital Engagement and Opportunities

This report by The Audience Agency was commissioned by Arts Council England to help them understand the ways in which Creative People and Places (CPP) projects are currently using digital tools and technologies; for communications, evaluation and collaboration purposes, to reach and engage more people and as part of the creative and artistic programme.


Published: 2019 | Resource type: Research

Culture is Digital: June 2019 progress report

The #CultureisDigital project was informed by an online open conversation and was borne out of the Government’s Culture White Paper commitment to review the digitisation of our public collections and enhance the online cultural experience. It also builds upon the Government’s UK Digital Strategy commitment to increase digital skills, digital participation and unlock the power ... Read more


Published: 2019 | Resource type: Research

How to… exploit the opportunities of open data and APIs

Edinburgh Festivals’ Head of Marketing and Innovation James McVeigh continues the story of how they are using Application Programming Interfaces (APIs) and making the data open to internal and external developers.


Published: 2019 | Resource type: Research

Artificial Intelligence and the Future of Museums

Artificial Intelligence or ‘AI’ is a powerful tool being used all around us. But how are museums taking advantage of AI? Lauren Styx looks at best practice for MuseumNext.


Published: 2019 | Resource type: article

Photo of live streaming Van Gogh's Sunflowers

Video Live Streams as an Engagement Tool for Museums

Cuseum take a look at video live streams as an engagement tool for museums.


Published: 2018 | Resource type: article

Snow Queen photograph

Using digital storytelling to build new audiences

A case study of Hans Christian Andersen’s Snow Queen for the Xbox generation.


Published: 2015 | Resource type: Case studies

Digital Marketing Academy report

Discover more about Digital Marketing Academy 1.0. This report includes an overview of the programme, case studies from three of the Fellows, details of the experiments that took place and the impact they had on their organisations.


Published: 2015 | Resource type: Case studies

Culture 24

Understanding Facebook Insights

This guide, commissioned by The Audience Agency from Culture24 as part of Audience Finder, takes you through each aspect of the Facebook Page Insights interface and explains what the graphs and tables mean and how they can be useful to you.


Published: 2014 | Resource type: Guide/tools

Digital First logo

Digital glue — marketing and programming working together

Explore how marketing and programming teams can work together and how digital projects can bring together marketing, art and audience. This is a transcript from a session at Digital First, featuring presentations by Chloe Rickard from Kneehigh and Sarah Ellis from the Royal Shakespeare Company.


Published: 2013 | Resource type: Case studies

Natural partners: digital media and arts

Digital technology has reshaped how businesses interact with the cultural sector in the UK. This report explores the nature of the partnerships between digital media business and arts organisations. Nineteen case studies of partnerships are described, all demonstrating how diverse the collaboration can be.


Published: 2010 | Resource type: Guide/tools

Creating engaging digital events and projects

The Culture Hack Toolkit is a handy and comprehensive guide to producing your own digital prototyping programme. The toolkit includes information on what motivates people to take part, what questions you should ask before you begin planning, and how participating in a Culture Hack event can support legacy projects and longterm organisational change alongside examples ... Read more


Published: 2014 | Resource type: Guide/tools

Article screen shot

There are no crises only tough decisions

Russell Willis Taylor promotes collaboration, placing a value on employees (as well as audiences) and embracing the potential of new technology and data analysis in this thought-provoking keynote.


Published: 2010 | Resource type: article

Lessons in live streaming from National Theatre Wales

Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process ... Read more


Published: 2013 | Resource type: Case studies

Developing a new website

Brighton Dome is the major arts and cultural provider in Brighton and Hove and offers year-round high quality performances across all art forms. In May Brighton Dome also produces the annual Brighton Festival – a high-profile, three-week international producing and commissioning arts festival. This case study describes how the Brighton Dome redeveloped its website and digital platforms ... Read more


Published: 2013 | Resource type: Case studies

Seb Chan

Transforming into a digital organisation: from zero tech to high tech

Seb Chan shares his thoughts on Cooper-Hewitt National Design Museum’s shift from a zero tech to a high tech organisation and the impact it had on the organisation.


Published: 2013 | Resource type: Case studies

The impact of digital devices on video advertising

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, considers the different roles that digital devices (mobile, tablet, laptop) can play in our lives based on how we use them and the implications for digital marketing activity.  It makes reference to a recent study published in the Journal of Advertising Research that explored the effectiveness ... Read more


Published: 2013 | Resource type: article