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Cultural Content: Personas and segmentation

Georgina Brook, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users.  First published on the Cultural Content newsletter of digital specialists One Further.


Published: 2024 | Resource type: Guide/tools

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A digital marketing toolkit

Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.


Published: 2023 | Resource type: Guide/tools

Red stage curtains with spotlight shining on a heart slashed into two parts. One part solid, one part disintegrating.

How to write the perfect web brief – arts and culture edition

The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief.  Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught ... Read more


Published: 2023 | Resource type: Guide/tools

A screen displays the year 2023

5 reasons why you need a digital strategy in 2023

One of the main reasons a digital marketing strategy can help creative and cultural organisations and individuals is that simply having a strategy will increase your level of success, in whatever it is you set out to achieve. Ollie Couling, Tech Champion at Arts Council England’s Digital Culture Network explains why and how.


Published: 2022 | Resource type: Guide/tools

Digital Engagement Framework Book Cover

Digital Engagement Framework

Written by Jasper Visser and Jim Richardson, The Digital Engagement Framework helps you design the strategies, processes and technologies you need to develop and sustain relationships with audiences. A powerful tool to consolidate, refresh and inspire your digital practice.


Published: 2022 | Resource type: Guide/tools

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Revealing hidden collections through digital engagement

Established in 1992, the award-winning Tower Museum is located within the historic city walls of Derry~Londonderry, with panoramic views of the city centre and the River Foyle. In this Digital Heritage Lab case study, Dr Ellie Pridgeon explains how the Tower Museum successfully delivered remote engagement during lockdown, developed a digital strategy, and successfully attracted ... Read more


Published: 2021 | Resource type: Case studies

How a very small museum is using digital to tell its big story

The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born. As part of The Lab strand of the Digital Heritage Lab, the museum has been mentored by Zahida Din to help the organisation develop its digital skills and capabilities. In this ... Read more


Published: 2021 | Resource type: Case studies

Wall of screens

5 key stages of a successful content marketing process

Having a content marketing process can help you drive profitable results with your campaigns. But how can you make yours successful? Shane Barker, a digital marketing consultant who specialises in influencer marketing, content marketing, and SEO takes us through 5 steps to success. 


Published: 2021 | Resource type: Article

Man in glasses talking on phone a while looking at charts and graphs

How to adapt your digital marketing strategy for Coronavirus

HdK Associates’ Digital Marketing Manager Phoebe Cleghorn shares their suggestions on how to regroup from Coronavirus and ensure that you’re still putting your best foot forward online.


Published: 2020 | Resource type: Research

Webinar: Thinking outside the box to reach audiences inside their homes

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As museums and cultural organisations continue to adapt to the challenges brought on by the Coronavirus, many have revamped and expanded their digital presence and offerings. In the process, many have realised that traditional strategies, messaging, and social ... Read more


Published: 2020 | Resource type: Article

Culture in Lockdown. Part 1: We can do digital, can we do strategy?

In this first of three Think Pieces, Andrew McIntyre, Morris Hargreaves McIntyre (MHM) argues  that the phenomenal effort we’re all putting into giving audiences access to our digital content needs to be re-framed as a series of radical experiments that can make our post-Covid organisations far more audience-focused.


Published: 2020 | Resource type: Article

AI: A Museum Planning Toolkit

A comprehensive toolkit drawn from a series of workshops and events held by the Museums and AI Network. Authored by Dr Oonagh Murphy, Goldsmiths, University of London and Dr Elena Villaespesa, Pratt Institute 


Published: 2020 | Resource type: Guide/tools

Digital Culture Compass

The Digital Culture Compass helps cultural organisations approach, assess and improve their digital activities. The Digital Culture Compass was commissioned by Arts Council England and the National Lottery Heritage Fund as part of the UK Government’s Culture is Digital initiative.


Published: 2020 | Resource type: Guide/tools

A beginner’s guide to Search Engine Optimisation (SEO) in the arts

Search Engine Optimisation expert Manuela Rotstein takes you through the basic steps to improve your website’s ranking and boost visits to your site.


Published: 2019 | Resource type: Guide/tools

AMA Digital Marketing Day 2018: Christian Payne

One of three short screencasts made for AMA’s Digital Marketing Day 2018.  


Published: 2018 | Resource type: Article

AMA Digital Marketing Day 2018: Anne Lise Kjaer

One of three, 5-minute screencasts for AMA Digital Marketing Day 2018.


Published: 2018 | Resource type: Article

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How to…develop a meaningful digital strategy

Katie Moffat, Head of Digital at The Audience Agency outlines four fundamental principles underpinning a successful digital strategy.


Published: 2019 | Resource type: Research

Growth hacking explained: what it is and how can it benefit you?

Is growth hacking just another digital buzzword or the best way to achieve real competitive advantage? Sophie Elizabeth Smith takes us through the fundamentals.


Published: 2019 | Resource type: Article

Culture is Digital: June 2019 progress report

The #CultureisDigital project was informed by an online open conversation and was borne out of the Government’s Culture White Paper commitment to review the digitisation of our public collections and enhance the online cultural experience. It also builds upon the Government’s UK Digital Strategy commitment to increase digital skills, digital participation and unlock the power ... Read more


Published: 2019 | Resource type: Research

Towards a frictionless digital future

Read the latest in the series of AMA CultureHive articles. Daniel Rowles, CEO of Target Internet talks to us about why the arts sector must take advantage of the technology available now and be ready for the digital changes ahead.


Published: 2018 | Resource type: Research