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How effective can targeted Facebook Ads be? #DigitalLab

Juan Reino, Marketing and Events Coordinator, Oxford Contemporary Music (OCM) explores the effectiveness of Facebook Ads. Part of his Fellowship at Digital Lab. 


Published: 2020 | Resource type: Article

Social media essentials

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more


Published: 2021 | Resource type: Webinars and films

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Digital Audience Development

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences.


Published: 2020 | Resource type: Webinars and films

Hand holding a digital tablet.

Broadening your Online Engagement

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Chris Unitt give tips and tactics on how to develop your online engagement more broadly, and looks at ... Read more


Published: 2020 | Resource type: Webinars and films

Filming Gear

How museums can generate revenue through digital content and virtual experiences

As museums look to generate revenue through virtual initiatives, Cuseum highlight six ideas to consider from online events to virtual membership. Tailored for museums across the US but useful wherever you work and whatever part of the sector.


Published: 2020 | Resource type: Research

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Analyse and Improve your Email Marketing Strategy

Freya Ruane, Marketing Coordinator at HdK Associates shares some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.


Published: 2020 | Resource type: Research

The Space’s Online Audience Toolkit

The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – ... Read more


Published: 2019 | Resource type: Guide/tools

AMA Digital Marketing Day 2018: Adam Koszary

One of three, 5-minute screencasts made for AMA Digital Marketing Day 2018.


Published: 2018 | Resource type: Article

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How to…develop a meaningful digital strategy

Katie Moffat, Head of Digital at The Audience Agency outlines four fundamental principles underpinning a successful digital strategy.


Published: 2019 | Resource type: article

Growth hacking explained: what it is and how can it benefit you?

Is growth hacking just another digital buzzword or the best way to achieve real competitive advantage? Sophie Elizabeth Smith takes us through the fundamentals.


Published: 2019 | Resource type: Article

Behind the Scenes: Dorset Moon – one small step to giant success

In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.


Published: 2019 | Resource type: Article

Developing social media guidelines

Keep your activity on track and consistent with this simple toolkit for developing social media guidelines.


Published: 2017 | Resource type: Guide/tools

20 Quick Fixes video still

20 Quick Fixes (training video)

Are you responsible for getting your organisation noticed by the outside world but have a million other things to do? This training video will give you 20 top tips to help you make your life more manageable by focusing on the marketing and communication tools that work.


Published: January 2014 | Resource type: Guide/tools

Effective Website Design Video Still

Effective Website Design (training video)

Learn how to take a strategic approach to developing or redeveloping your organisation’s website to ensure it contributes to the success of your organisation.


Published: November 2012 | Resource type: Guide/tools

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AMA Conference 2015 Advanced Arena Collection

This AMA conference 2015 collection explores big data, embedding digital experimentation and the cultural organisation of the future.


Published: 2015 | Resource type: article

Digital Marketing Academy report

Discover more about Digital Marketing Academy 1.0. This report includes an overview of the programme, case studies from three of the Fellows, details of the experiments that took place and the impact they had on their organisations.


Published: 2015 | Resource type: Case studies

Guide to measuring return on investment

Guide to measuring return on investment (ROI)

Discover what ROI is, how to use it to your advantage and how it can and should be applied to the marketing choices we make as we plan.


Published: 2015 | Resource type: Guide/tools

Culture 24

Search Engine Optimisation (SEO) for cultural content producers

This resource, commissioned by The Audience Agency from Culture24 as part of Audience Finder, is aimed at content producers within cultural organisations. No previous Search Engine Optimisation (SEO) knowledge is necessary, and this resource does not seek to cover the more technical SEO practices.


Published: 2014 | Resource type: Guide/tools

Culture 24

Understanding mobile and tablet use of your website

This guide was commissioned by The Audience Agency from Culture24 as part of Audience Finder. Learn how to gather evidence about device-specific user behaviour on your website, when you need to do something about it and what you should be considering.


Published: 2014 | Resource type: Guide/tools

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Digital glue — marketing and programming working together

Explore how marketing and programming teams can work together and how digital projects can bring together marketing, art and audience. This is a transcript from a session at Digital First, featuring presentations by Chloe Rickard from Kneehigh and Sarah Ellis from the Royal Shakespeare Company.


Published: 2013 | Resource type: Case studies