AMA Conference 2020

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A magician's hat and wand

Creating intimate spaces to make your digital content accessible #DigitalLab

Jumoke Abdullahi, The Tripple Cripples, discusses her role as a Mentor at the AMA Digital Lab and identifies different pockets of magic to make digital content accessible.


Published: 2021 | Resource type: Article

People holding emojis in front of their faces

Managing your own wellbeing #DigitalLab

Tom Beardshaw, digital marketing expert, accredited coach and Mentor at AMA Digital Lab highlights the importance of managing your own wellbeing.


Published: 2021 | Resource type: Article

Data – what is it good for? #DigitalLab

Rebecca Horrell, Digital Marketing Coordinator, Rambert analyses spikes in online engagement using Google Analytics as part of her Fellowship at Digital Lab.  


Published: 2020/21 | Resource type: Article

Learning to be responsive #DigitalLab

Katy Vanden, Producer, Cap-a-Pie says it’s OK to change focus, start small and remain agile as new opportunities arise. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

A music ensemble of 4, 3 seated with a guitar, drum and cello; one standing ready to sing. Set outdoors in leafy parkland. men seated

A Musical Renaissance? #DigitalLab

Ruth Hopkins, Director, K’antu Ensemble seizes the opportunity to explore new ways of working online as part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

How effective can targeted Facebook Ads be? #DigitalLab

Juan Reino, Marketing and Events Coordinator, Oxford Contemporary Music (OCM) explores the effectiveness of Facebook Ads. Part of his Fellowship at Digital Lab. 


Published: 2020 | Resource type: Article

Reflections on going viral #DigitalLab

Joanne Karcheva, Head of Marketing and Communications,  Manchester Collective, shares her experiments and how to make genuine engagement between musicians and audiences. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

From ideas to experiments #DigitalLab

Heather Kipling, Content Manager, Manchester International Festival explores the story arc model to focus her experiments during her Fellowship at the Digital Lab.


Published: 2020 | Resource type: Article

A young child covered in green paint uses her hands to make a picture

Furloughed – out of office and Deepening relationships with targeted newsletter content #DigitalLab

Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

Out of the woods: Engaging new audiences #DigitalLab

Sophie Brown, Marketing Officer, Watts Gallery  uses her time as a Fellow at The Audience Diversity Academy to give a voice to a wider audience through their digital channels.


Published: 2020 | Resource type: Article

Concentrating on what a website does, not what it looks like #DigitalLab

Anjelica Cleaver, Marketing and Development, Tomorrow’s Warriors  experiments with what makes a website work and also explores the best messaging for a crowdfunding campaign. Part of her Fellowship at Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. Devon Smith. Should we use a Facebook pixel?

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab asks: should we use a Facebook Pixel?


Published: 2020 | Resource type: Article

Test tubes and jars

Digital Lab. Devon Smith. How to begin a new digital experiment.

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab takes us through how to begin a new digital experiment.


Published: 2020 | Resource type: Article

Digital Lab. Devon Smith. Free (Google Tools)for Digital Marketing

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab guides us through the free Google tools available for digital marketing.


Published: 2020 | Resource type: Article

Digital Lab. Ron Evans, Helen Rynne, Miriam Nicholson-Butcher. Podcast.

Ron Evans, Consumer Psychologist and Principal Consultant, Group of Minds and Mentor at AMA Digital Lab talks to two of his Fellows, Helen Rynne and Miriam Nicolson-Butcher, UK Theatre about their experience and experiments.


Published: 2020 | Resource type: Article

Digital Lab. Tom Beardshaw. Learning about Learning.

Tom Beardshaw, digital marketing expert, accredited coach and Mentor at AMA Digital Lab stresses the importance of learning about learning.


Published: 2020 | Resource type: Guide/tools

Digital Lab. Theatre By The Lake. Vlog 2. Changing Direction

The second Vlog by Rachel Swift (Head of Communications) and Meg Eyre (Marketing Manager) at Theatre by the Lake as part of their Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. Sara Devine. Communities of Practice.

The first blog by Sara Devine, Director of Visitor Experience and Engagement at the Brooklyn Museum and Mentor at AMA Digital Lab looks at communities of practice.


Published: 2020 | Resource type: Article

Digital Lab. Opera North. It’s Raining Stats and Blogs.

The second blog by Tom Morris (Marketing Officer) and Lily Ackroyd-Willoughby (Web and Digital Officer), Opera North as part of their joint  Fellowship at AMA Digital Lab.  


Published: 2020 | Resource type: Article

Digital Lab. Theatre By The Lake. Vlog 1. Using live streaming to reach wider communities.

The first Vlog by Rachel Swift (Head of Communications) and Meg Eyre (Marketing Manager) at Theatre by the Lake as part of their Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article