On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.

Written by Jasper Visser and Jim Richardson, The Digital Engagement Framework helps you design the strategies, processes and technologies you need to develop and sustain relationships with audiences. A powerful tool to consolidate, refresh and inspire your digital practice.

Over and above the look of a website, it’s important to consider the way people can interact with it. Katie Parry from digital agency and arts sector specialists, Supercool, explains what makes interaction design so powerful, and shares some nifty examples.

A Creative People and Places case study for AMAculturehive. Ideas Test takes us through how they worked collaboratively to co-create theatre that prioritised young people’s voices.

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic and their participation in The Lab strand of ... Read more

MarketPlace has been developing a relationship with The Barleycorn Cafe in Middenhall over the last few years. A need to tackle loneliness and create new shared experiences for local people resulted in a series of artist taster sessions to inform a longer project with their artist of choice. Find out the difference this project made ... Read more

MarketPlace works across Fenland and the Forest Heath area of West Suffolk. This case study about their work with The Brandon Gallery Hub explores a new way to exhibit and experience art in a safe and socially distanced way.

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Ranjit Atwal spoke to Emma Beck from St Mellitus Organ Restoration Project in Stroud Green, North London and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking ... Read more

Based in a former nurses’ home in Salford, the Working Class Movement Library is a treasure trove of books, pamphlets, archives, artefacts and fabric memorabilia relating to political and cultural institutions of the working class over the past 200 years.  As part of The Lab strand of the Digital Heritage Lab, the library was mentored ... Read more

During lockdown heritage organisations have expanded their learning offer to deliver programmes, resources and events online to continue to engage with their audiences. In this Digital Heritage Lab webinar recording, Amy Todd and Liam Cunningham from Dig Yourself consider what elements of online learning can we use to support the in-person learning experience. From expanding audiences, increasing ... Read more

In this Digital Heritage Lab webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when David Johnson talked to Celia Gilbert from The Rose Playhouse in Southwark, London about the positive impact this small heritage organisation experienced since moving its events online.

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Trish Thomas spoke to Liz Taylor, Curator at Nuneaton Museum & Art Gallery, about how the museum has used data and insights on their audience and digital channels to develop a focused digital content plan to help them engage ... Read more

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Stephan Stockton MBE looks at how digital tools can help small to medium sized heritage organisations support the volunteering journey from recruitment and training through to ongoing management of volunteers.

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session ... Read more

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Annie Andoh shares her top tips for creating quick and cheap ‘do it yourself’ video content for your social media channels including Facebook, Twitter, Instagram and TikTok. She looks at easy to use online tools that can help you can create and edit videos, ... Read more

Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell will introduce you to a range of providers to show how email automation can make your working life easier and ... Read more

In this session recorded at Digital Heritage Lab’s Digital Skills Day,  Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including ... Read more

In this session recorded at Digital Heritage Lab’s Digital Skills Day, James Coleman takes you through the basics of website ‘user experience’ and ‘navigation’. Looking at specific examples, James will explain what these terms mean and give you the tools to interrogate your own website and make improvements. This session was sponsored by Supercool.

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Katie Moffat talks about the different approaches to segmenting your online audiences and how to use that insight to improve your digital effectiveness.