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Working with digitised collections — shaping stories

The key to digital storytelling is to forget the word ‘digital’. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust helps you think about the stories you might tell with your collections, and how to select, test and refine them so they really engage your target audiences. Kevin provides ideas on ... Read more


Published: 2021 | Resource type: Webinars and films

Two young children ineractting with digital content on a large touch screen.

Creating digital content for children and families

Covid-19 has made creating digital content become crucial to reach and engage family audiences. This handy guide by Kids in Museums is packed with advice, tips and links to further resources to plan and create digital content that works for a family audience.


Published: 2021 | Resource type: Guide/tools

A magician's hat and wand

Creating intimate spaces to make your digital content accessible #DigitalLab

Jumoke Abdullahi, The Tripple Cripples, discusses her role as a Mentor at the AMA Digital Lab and identifies different pockets of magic to make digital content accessible.


Published: 2021 | Resource type: Article

A music ensemble of 4, 3 seated with a guitar, drum and cello; one standing ready to sing. Set outdoors in leafy parkland. men seated

A Musical Renaissance? #DigitalLab

Ruth Hopkins, Director, K’antu Ensemble seizes the opportunity to explore new ways of working online as part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

Reflections on going viral #DigitalLab

Joanne Karcheva, Head of Marketing and Communications,  Manchester Collective, shares her experiments and how to make genuine engagement between musicians and audiences. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

A young child covered in green paint uses her hands to make a picture

Furloughed – out of office and Deepening relationships with targeted newsletter content #DigitalLab

Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

Out of the woods: Engaging new audiences #DigitalLab

Sophie Brown, Marketing Officer, Watts Gallery  uses her time as a Fellow at The Audience Diversity Academy to give a voice to a wider audience through their digital channels.


Published: 2020 | Resource type: Article

Webinar: What is the value of online cultural engagement?

What does meaningful digital engagement look like and does it change the way we value culture? What can we learn from organisations that have found different ways to engage with audiences and communities, and what is emerging research telling us about new ways of creating value?


Published: 2020 | Resource type: Webinars and films

Heritage Open Days at Hereford Cathedral Sept 2020

Digital audience engagement during a heritage project … and a pandemic

In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study,  Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including ... Read more


Published: 2021 | Resource type: Case studies

Open laptop with user looking at screen.

Creating online content for fundraising

As people rapidly scroll down their screens, how do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on the kind of content that charities and arts organisations have achieved success with and what others can try on web, ... Read more


Published: 2020 | Resource type: Webinars and films

Screen with various social media apps showing

Social media essentials

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more


Published: 2021 | Resource type: Webinars and films

Person sitting in a theatre auditorium with laptop open

Digital Audience Development

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences.


Published: 2020 | Resource type: Webinars and films

Hand holding a digital tablet.

Broadening your Online Engagement

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Chris Unitt give tips and tactics on how to develop your online engagement more broadly, and looks at ... Read more


Published: 2020 | Resource type: Webinars and films

3 people on a beach behind a large, flat sculpture of a fish lying on the sand

Lockdown Learning: #2 The role of digital engagement in place-based projects

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. Kathryn Welch looks back on what ‘s been learned through this intense ... Read more


Published: 2020 | Resource type: Case studies

Online creativity groups and mental wellbeing

Chris Rolls, 64 Million Artists and Dr. Rachel H. Tribe, clinical psychologist based at UC look at how online creative groups can contribute to positive mental wellbeing.


Published: 2020 | Resource type: Article

64 Million Artists January Challenge Impact Report

Each year thousands of people take part in 64 Million Artists 31 days of free creative challenges. #TheJanuaryChallenge takes place across social media and promotes creativity, peer support and wellbeing. This report explores the impact and reach of The January Challenge online and offline.


Published: 2020 | Resource type: Research

Webinar: How to keep your audience engaged, entertained and inspired in the age of Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. Here join Cuseum’s Brendan Ciecko and guests as they explore steps cultural organisations can take to engage their audiences digitally and continue their important work as trusted community resources during this public health and economic crisis, even when ... Read more


Published: 2020 | Resource type: Article

Webinar: How to Captivate, Connect and Communicate with your Audience during Coronavirus

On the 25th March 2020 over 3,200 museum professionals across the USA and beyond joined Cuseum‘s Brendan Ciecko along with Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant) to discuss steps cultural organisations can take to captivate, connect, and communicate with their remote “visitors” and audiences.


Published: 2020 | Resource type: Article

Digital engagement – create a gift for someone you love.

Innovators Blast Theory take us through their development of Gift that lets visitors use their smart phone to create a digital gift and send it to the one they love.


Published: 2020 | Resource type: article

A group of older women all in black dresses, some couched, some with arms outstretched

Quite an adventure: lessons from digital arts projects with older people

This short report summarises the findings of an evaluation of the Digital Arts and Creative Ageing (DACA) Programme, funded by the Baring Foundation and the Nominet Trust (now ‘Social Tech Trust’). The evaluation was carried out by Imogen Blood, Lorna Easterbrook, and Mark Robinson, of Imogen Blood & Associates and focused on how the use ... Read more


Published: 2019 | Resource type: Research