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A soldier sits at a table set for dinner. He seems unconcerned as flames surround him.

Audience interaction through social media #DigiLab

In this #DigiLab blog Charlotte Angharad Long from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media.


Published: 2021 | Resource type: Article

a group of young people wearing headphones

Why do video when a podcast would do better? #DigiLab

Kyra Cross, Audience Development Officer at Ideas Test, explains how a Digital Lab session on podcasts inspired her to create podcast content as part of her #DigiLab experiment.


Published: 2021 | Resource type: Article

Digital Lab. Ron Evans, Helen Rynne, Miriam Nicholson-Butcher. Podcast.

Ron Evans, Consumer Psychologist and Principal Consultant, Group of Minds and Mentor at AMA Digital Lab talks to two of his Fellows, Helen Rynne and Miriam Nicolson-Butcher, UK Theatre about their experience and experiments.


Published: 2020 | Resource type: Article

Digital Lab. Tom Beardshaw. Learning about Learning.

Tom Beardshaw, digital marketing expert, accredited coach and Mentor at AMA Digital Lab stresses the importance of learning about learning.


Published: 2020 | Resource type: Guide/tools

Digital Lab. Devon Smith. Should we use a Facebook pixel?

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab asks: should we use a Facebook Pixel?


Published: 2020 | Resource type: Article

Digital Lab. Devon Smith. Free (Google Tools)for Digital Marketing

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab guides us through the free Google tools available for digital marketing.


Published: 2020 | Resource type: Article

Test tubes and jars

Digital Lab. Devon Smith. How to begin a new digital experiment.

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab takes us through how to begin a new digital experiment.


Published: 2020 | Resource type: Article

Digital Lab. Sara Devine. Communities of Practice.

The first blog by Sara Devine, Director of Visitor Experience and Engagement at the Brooklyn Museum and Mentor at AMA Digital Lab looks at communities of practice.


Published: 2020 | Resource type: Article

Digital Lab. Theatre By The Lake. Vlog 2. Changing Direction

The second Vlog by Rachel Swift (Head of Communications) and Meg Eyre (Marketing Manager) at Theatre by the Lake as part of their Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. Theatre By The Lake. Vlog 1. Using live streaming to reach wider communities.

The first Vlog by Rachel Swift (Head of Communications) and Meg Eyre (Marketing Manager) at Theatre by the Lake as part of their Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. We The Curious. Blog 1. Skills, Schooling and Social Media.

The first blog by Ginny Russell, Digital Communications Producer and Coordinator at We The Curious as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. Opera North. It’s Raining Stats and Blogs.

The second blog by Tom Morris (Marketing Officer) and Lily Ackroyd-Willoughby (Web and Digital Officer), Opera North as part of their joint  Fellowship at AMA Digital Lab.  


Published: 2020 | Resource type: Article

Digital Lab. Byard Art. Experimenting with paid promotion.

The second blog by Francesca Ramsay, Assistant Manager at Byard Art as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. Forced Entertainment. Ask the Audience.

The first blog by Alice Dale, Marketing and Communications Manager at Forced Entertainment as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. The Palace Theatre and the Opera House Manchester. Blog 2. Using Instagram TV.

The second blog by Abigail Henry, Marketing Communications Officer at The Palace Theatre and the Opera House Manchester as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. Almeida Theatre. Blog 2. Polling – quick wins and other feedback.

The second blog by Aaron McGregor, Marketing Manager (CRM & Digital) at Almeida Theatre as part of his Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. Orchestra of the Swan. Blog 2. A/B testing and The Learning Circle

The second blog by Paolo Pezzangora, Marketing Manager at Orchestra of the Swan as part of his Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. We The Curious. Blog 2. The World’s Most Makeshift Podcast.

The second blog by Ginny Russell, Digital Communications Producer and Coordinator at We The Curious as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. London Transport Museum. Blog 2. Bea-coning in 2020.

The second blog by Harriet Burke, Head of Digital Marketing at London Transport Museum as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article