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An illustration of an open laptop, a notebook, a phone, a pair of specs and a cup of coffee

The AMA MicroDigital Guide to writing a website brief

Brian Healy, Head of Agency at Un.titled shares his wealth of experience on what makes a great website brief. This template will guide you through the process. It’s not the definitive list of what you’ll need, but it’s a great starting point and will serve as food for thought.


Published: 2021 | Resource type: Guide/tools

CMYK colour chart

Graphic design for print

Michael Pearce from Consider This shares his advice for successfully getting your design from screen to paper.


Published: 2017 | Resource type: Guide/tools

How mobile can reach out to a non-traditional arts audience

Background In early 2011 Thought Den were commissioned to produce a playful mobile-based experience to take Tate’s collection of artworks beyond the physical walls of the gallery. Their previous app, Tate Trumps, was hailed as a game-changer and demonstrated public appetite for mobile experiences. Magic Tate Ball was designed to appeal to more casual mobile ... Read more


Published: 2013 | Resource type: Case studies

Marching illustration

Typography and illustration as effective marketing tools

This guide explores how hand-crafted lettering and illustration can make your brand stand out.


Published: 2013 | Resource type: Guide/tools

Learning on demand guide cover

Design and print – an introduction for arts and cultural marketers

An introductory guide to print design for arts and cultural organisations. The guide includes information on understanding the role of a designer; choosing and working with designers; preparing a design brief and costings; the tendering process; design hardware and software; print and paper types; the print process, and proofing.


Published: 2009 | Resource type: Guide/tools