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Bonnie Greer and Eddie Nixon in conversation

To celebrate their 50th anniversary this year, The Place is exploring some big questions crucial to their essence.  Here they focus our attention on what it means to be ‘contemporary’.  Is it a label? Is it definable? Or is it something else altogether? As part of their celebrations The Place‘s Artistic Director Eddie Nixon sat ... Read more

Published: 2020 | Resource type: Article

What is dance for? A conversation with Sir Ken Robinson and Clare Connor

Author, speaker, international advisor on education and the arts and Patron of The Place, Sir Ken Robinson talks to the Chief Executive of The Place, Clare Connor about the innate value of dance, hierarchies in arts and education and how dance may help us expand our narrow views of intelligence.

Published: 2020 | Resource type: Article

Female dancer sat on floor with arms extended and arched upwards. Both legs also raised with toes pointed upwards. Watched by a family of three with child in the middle.

Supporting families in need to attend dance theatre

A ‘pay it forward’ pilot campaign aimed to help families most in need attend dance theatre performances, but it wasn’t all plain sailing. Rhona Matheson, Chief Executive of Starcatchers tells the story.

Published: 2019 | Resource type: article

Sadler’s Wells’ New Membership Scheme

How Sadler’s Wells made changes to its new membership scheme to increase new Members by over 50%. Director of Marketing & Sales at Sadler’s Wells Sebastian Cheswright Cater explains exactly what has changed.

Published: 2017 | Resource type: Case studies

Ballet Austin Case Study cover

Ballet Austin: expanding audiences for unfamiliar works

This article by Andrew Decker, published by The Wallace Foundation, explores the steps Ballet Austin has taken to expand its audiences for unfamiliar works.

Published: 2017 | Resource type: Case studies

Dance to Health achieves better outcomes than the primary falls prevention programme

Aesop shares the results of its falls prevention dance programme, Dance to Health.

Published: 2017 | Resource type: Research

Paul Taylor

Top tips to market your dance or performing arts school

Consider This share their top tips to make your dance or performing arts school stand out.

Published: 2016 | Resource type: article

Dance Touring Partnership – Overview of Research into Contemporary Dance

A benchmarking document created by Heather Maitland on behalf of the Dance Touring Partnership. This research overview focuses primarily on research reports written between 1995 and 2005 into the behaviour and attitudes of attenders of dance styles that the researchers have categorised as ‘contemporary’.

Published: 2007 | Resource type: Research

Dance Touring Partnership – Research into Audiences for Dance Summary Report

Beth Aplin and Heather Maitland carried out research on dance audiences at Dance Touring Partnership tour venues over two years and three tours. This is the summary of their findings.

Published: 2007 | Resource type: Research

How can a community based dance company be successful in the 21st century

In this white paper Ballet Memphis and National Arts Strategies (USA) share the findings of the initial stage of fact finding work that set out to ‘reinvent’ Ballet Memphis by ‘building bridges to new communities and planning a variety of sustainable scenarios for the future business model’.  It gives a fascinating insight into the questions ... Read more

Published: 2008 | Resource type: Case studies

The challenges of attracting new attenders

Two case studies describe projects to attract new attenders. The first involving Northern Ballet Theatre and Leeds Grand Theatre highlights the importance of producing good quality data. The second project involving MacRobert Arts Centre, Stirling and Sunderland Empire describes their aim to attract young new attenders and concludes that monitoring and evaluation must be build ... Read more

Published: 2000 | Resource type: Case studies

The Social Media Dance front cover

Using social media to engage with dance audiences

This article describes the ways that different dance companies are using social media to engage with their audiences.

Published: 2013 | Resource type: article

Evaluation of Big Dance 2008 in Manchester and Liverpool

Big Dance took place throughout the country between 5th and 13th July 2008. It was designed as a biennial celebration of dance, celebrating the diversity, accessibility and fun of the artform. The emphasis was on inviting people to get involved: by creating unusual events in extraordinary places it encouraged sustained engagement and participation by those audiences not typically associated with ... Read more

Published: 2008 | Resource type: Research

Audience profiles for contemporary dance

This research snapshot report provides a brief profile of audiences for contemporary dance. It draws on Audiences London and Dance Touring Partnership’s analysis of audience data in 2006 and 2007. The key summarised findings conclude that audiences for dance are not as frequent attenders of the artform as we’d like to think, and that the ... Read more

Published: 2010 | Resource type: Research