What would it mean to you if you could double the number of people your organisation was able to meaningfully engage with? Revive your database with GDPR and Legitimate Interest with this whitepaper by Ticketsolve. 

How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.

An abstract from the Spektrix Insights Report 2019 that focuses on maximising individual donations.

By now, you may have heard that GDPR is on the way, and have the nagging feeling that you probably should do something about it… Audience development agency Thrive share their quick and easy guide to what you need to know to get started.

When thinking and talking about a CRM strategy don’t just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.

This guide is based on an interview with Ben Park of Minor Tickets on how arts and cultural organisations should be using data effectively within fundraising. It considers database management and the benefit of linking data; CRM and software options; skills and experience needed to develop use of data; how data can inform planning and donor insights; and ... Read more

This briefing summarises the findings of an analysis of the link between data activity and business performance in a sample of 500 UK companies that are active online. Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom-line. ... Read more

Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom line. This full technical report describes the background, data, method and findings of an analysis of the link between data activity and business performance. Key Findings: Using data ... Read more

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible For touring companies audience data – and who has access to it – is a contentious issue. This guide is primarily for touring companies, but venue staff might find it interesting to see the arguments from ... Read more

The Men’s Store opened in central Glasgow in 2004. It was one of the first salons in Glasgow to offer male only grooming. This article from outside the arts offers a few tips on the practicalities of using SMS to communicate with customers. Store Manager Matt Jameson shares what has worked, what hasn’t and what ... Read more

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible A guide designed to assist managers, box office, marketing and fundraising staff in operating procedures for dealing with customers and their data. It gives guidance on how to provide good customer service while complying with the spirit ... Read more