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Drawing of a spiders web and spider

My essential reads: storytelling, language and resistance

Do you work with people from diverse cultures? Perhaps you’re exploring the role of language and storytelling in your practice? Author, poet and academic Dr. Emily Zobel Marshall shares her five essential reads on how storytelling can be used not only to celebrate culture, but also the important role it plays in postcolonial survival and ... Read more


Published: 2021 | Resource type: Essential reads

Equality, Diversity and the Creative Case report cover

Equality, Diversity and the Creative Case

The fourth and final report looking at equality and diversity across Arts Council England’s  2015 -2018 portfolio of funded organisations. The data covers the 663 arts organisations and 21 museums in ACE’s national portfolio


Published: 2019 | Resource type: Research

Hull Truck Theatre New Equality and Diversity Plans

Hull Truck Theatre have announced their ambitious equality and diversity plans as part of their commitment to opening up access to all aspects of the theatre.


Published: 2018 | Resource type: article

Afreena Islam in Daughters of The Curry Revolution

Board diversity: young people at the heart of decision-making

Contact has avoided having to ask whether its work is diverse enough by putting diversity at the root of decision-making. Matt Fenton and Reece Williams share Contact’s story.


Published: 2017 | Resource type: Case studies

Open Conversations cover

Open Conversations: developing strong, effective connections to Black, Asian and Minority Ethnic communities

Voluntary Arts shares the process it undertook to create a national Black, Asian and Minority Ethnic Advisory Panel. Explore the outcomes and learning that resulted from the work of this Panel.


Published: 2017 | Resource type: Case studies

The Knife of Dawn performance

The Knife of Dawn achieves 45% black, Asian and minority ethnic audience for opera

Composer Hannah Kendall shares how taking positive action helped attract a wider audience to opera.


Published: 2017 | Resource type: Case studies

Snakes and Ladders Production Shot

Theatre show attracts 70% Black and Minority Ethnic audience

Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.


Published: 2016 | Resource type: Case studies

Social marketing: engaging diverse communities

A ‘social marketing’ approach uses non-traditional methods of marketing based on understanding culturally diverse communities. This guide focuses on three key elements of this type of audience development: research (making use of publicly available information); tools/methodologies (use of print, direct mail and PR/media); and sustainability (long-term relationships and partnerships).


Published: 2007 | Resource type: Guide/tools

Cultural tourism – the universal fix?

Pam Jarvis investigates how culture is looked at as a fix for many things – health, social capital, community cohesion, economic growth, education, regeneration …


Published: 2013 | Resource type: article

Building creative capital through the arts and cultural education

This paper by Dr Dennie Palmer Wolf and Dr Steven Holochwost from US cultural consultancy WolfBrown draws on new understandings of creativity, as well as a number of WolfBrown projects, to suggest that a focus on building creative capital is a powerful way to think about planning for, executing, and measuring the impact of the ... Read more


Published: 2009 | Resource type: article

Raising awareness of mainstream arts among ethnic minorities

This report examines the findings of a qualitative research project examining ethnic minority attitudes to the arts. Focusing on the experiences of the Hudawi Cultural Centre and Lawrence Batley Theatre, both in Huddersfield, it looks at the triggers and barriers to attendance. It concludes that to raise awareness of mainstream arts, a strategic partnership is ... Read more


Published: 2000 | Resource type: Research

Our culturally diverse population

Heather Maitland researches the answers to three simple questions: • How have the UK’s demographics changed? • What will be the impact of recent immigration trends? • What is the impact of most recent immigration from Eastern Europe? … and wishes the answers were as simple as the questions.


Published: 2008 | Resource type: Research

BME engagement with London museums and galleries

This research investigates why London’s museums and galleries do not attract an audience that more truly reflects the diverse multi  cultural and multi ethnic demographic character of the capital’s resident community. The research used non-user research through street surveys and focus groups. The street surveys revealed a general lack of interest in museums and galleries among BME groups. These were followed up ... Read more


Published: 2004 | Resource type: Research

Interculturalism – the meeting place of different cultures

Shabnam Shabazi of Pan Arts looks at the notion of interculturalism and explains how they see the arts as the most effective tool for building bridges, celebrating and overcoming differences as well as seeking out similarities so often neglected.


Published: 2008 | Resource type: article

Ideas for growing a Muslim audience for the arts

Naz Koser takes a look at growing a Muslim audience for the arts and how that could mean greater investment in the arts, increased audience attendance, better understanding of a community that often feels ghettoised, helping to dispel stereotypes and inspire a more creative society.


Published: 2008 | Resource type: Case studies

Understanding cultural diversity before developing your audience

If we start from the premise that we as human beings are all culturally diverse, then it is easier to relate to the notion of cultural diversity as we all have different values, lifestyles, beliefs and traditions. More interestingly, what do we have in common?


Published: 2008 | Resource type: article

Responding to changing notions of cultural identity

How should the UK cultural sector respond to changing notions of identity, ownership and access across the world? This document considers issues such as ownership of cultural items and restitution of objects in museum collections, access in the context of a culturally diverse society, and what it means to form partnerships outside the cultural sector ... Read more


Published: 2005 | Resource type: Guide/tools

Cultural diversity in a democratic society

This article examines the impact of cultural diversity on national cultural institutions. It considers whether, long used to defending a particular set of cultural values, they can transform themselves into defenders of democratic cultural participation.


Published: 2006 | Resource type: article

Understanding the consumers of tomorrow

This exploration into public behaviour highlights a number of emerging societal and consumer trends. These are divided into four segments – scientific, social, emotional and spiritual – resulting in a holistic picture of the consumer, an insight into ‘tomorrow’s people’ and the need to develop brands that empower people.


Published: 2008 | Resource type: article

How arts organisations in the North West addressed new ways of developing audiences

This report gathers the findings from a number of initiatives by arts organisations around the North West to develop new audiences among specific low engagement groups, including disabled people, culturally diverse groups and young people. There is also a toolkit to help arts marketers and audience development and engagement staff carry on such work themselves.


Published: 2013 | Resource type: Research