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Lockdown Learning: #5 Risk, failure, learning and resilience

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies explores a different theme. In the fifth case study Kathryn Welch reflects on some of the themes ... Read more


Published: 2021 | Resource type: Case studies

Beyond likes and retweets: capturing engagement with arts and culture on social media during the pandemic

Using hashtags #CultureInQuarantine and #MuseumAtHome, this article explores how cultural organisations and audiences, freshly locked down at home in early 2020, were finding new ways to engage and interact with each other.


Published: 2021 | Resource type: Research

Impact of Covid-19 on the screen sector workforce in Wales: freelancers

Effaith COVID-19 ar weithlu sector sgrin Cymru: gweithwyr llawrydd Yn yr erthygl hon, rydym yn archwilio’r ffyrdd gwahanol y mae gweithwyr llawrydd y sector sgrin yng Nghymru wedi cael eu heffeithio gan y pandemig, a’u pryderon am y dyfodol. In this article we examine the different ways in which screen sector freelancers based in Wales ... Read more


Published: 2021 | Resource type: Research

Wellbeing and willingness to return: findings from the third wave of the Covid-19 participation monitor

What is the impact on the nation’s wellbeing, and when will audiences be returning?  Despite the vaccine rollout, there remains a hesitancy to return amongst audiences, with a continuing sense of risk to health and only slow rises in cultural engagement. In first findings from the third wave of the Cultural Participation Monitor, The Audience ... Read more


Published: 2021 | Resource type: Research

Webinar: Recovery & renewal: Creative approaches to the Covid crisis

How have cultural organisations responded and adapted to the Covid crisis? What new ways of working have emerged as a result?


Published: 2021 | Resource type: Research

Two hands reach out to share a smart phone

Getting to know your audiences with Art Tickets

Merrin Kalinowski, Museum Marketing Relationship Manager at Art Fund explains the benefits of their free ticketing system, Art Tickets. Built by museums, for museums the platform includes functionality for time ticketing, online events, membership and donations.


Published: 2021 | Resource type: Article

A lightbulb gives off a warm yellow glow

Culture Restart: audience and visitor tracking research, May 2021

The May 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Library balcony with shelves of books curving away into the background

Fatima’s next job won’t be in cyber: Creative workers and education during the pandemic

In this post, we use the Office for National Statistics (ONS) Labour Force Survey to explore how creative workers responded to the pandemic by developing their qualifications and education.


Published: 2021 | Resource type: Research

Dealing with crisis: creativity and resilience of arts and cultural fundraisers during Covid-19

Research from the Chartered Institute of Fundraising’s Cultural Sector Network, RAISE: Arts, Culture & Heritage, The University of Sheffield’s Management School and the University of Kent highlights how arts and cultural fundraisers were impacted by and managed the Covid-19 pandemic in 2020.


Published: 2021 | Resource type: Research

A smiling woman with arms out stretched is covered by falling strips of coloured paper

Green shoots in April 2021- signs of recovery

A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in ... Read more


Published: 2021 | Resource type: Research

A man stands with one foot on a wooden chest. His arms are open wide and he is wearing a furry hat with large ear flaps

Brighton Open Air Theatre – adapting and learning through a pandemic

Like most arts organisations in the UK, the Covid-19 pandemic has had an enormous impact on the activities of Brighton Open Air Theatre (BOAT). However, the team at BOAT have shown remarkable resilience in implementing changes and learnings into their work throughout the past year, in order to safely welcome families back to their open ... Read more


Published: 2021 | Resource type: Case studies

A sign saying Come in, we're open hangs on a bicycle in front of an outdoor table.

17 things all arts marketers should do now to prepare for reopening

Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.


Published: 2021 | Resource type: Article

Lessons learned after a year of doing digital

The digital agency Substrakt organised a roundtable to reflect on the different ways organisations have responded during the Covid-19 pandemic. They gathered a range of industry professionals from various organisations across the UK, USA and Canada to share their own experiences using digital in new ways, on the new ideas generated, and on the things ... Read more


Published: 2021 | Resource type: Case studies

Inequality through Covid: findings from the second wave of the Covid-19 participation monitor

Is Covid-19 further exacerbating existing inequalities in cultural engagement?  By now, we know all too well that the pandemic has impacted everyone negatively, but this latest report from The Audience Agency focuses specifically on the inequality of those impacts, asking who is more negatively impacted and looking at how that relates to or exacerbates previously existing ... Read more


Published: 2021 | Resource type: Research

Podcast: Jen Chapman – launching a new membership scheme during a pandemic

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Jen Chapman Head of Marketing and Sales, Storyhouse about launching a new membership scheme during a pandemic. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

A smiling person with hands out wide amongst multi-coloured, falling squares of paper

The 5 reassurances audiences need for reopening

Katy Raines, Indigo looks at health and safety, access, financial, social and brand reassurances that you must give audiences in order to build confidence to return.


Published: 2021 | Resource type: Research

Culture Restart: audience and visitor tracking research, March 2021

The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Hands putting coins in piggy bank

Covid-19 and Philanthropy – Giving in 2020.

A new study of performing arts organisations in the U.S., Canada and the U.K. by TRG Arts and U.K. arts data specialists Purple Seven shows a decline in philanthropic revenue in 2020 on both sides of the Atlantic. David Brownlee and Eric Nelson examine the findings.


Published: 2021 | Resource type: Research

Toddler wearing a face mask watching movie in the cinema.

Covid-19 analysis of performing arts box office data

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.


Published: 2021 | Resource type: Article

Reflecting Value Ep 1: Bringing two worlds together

The first episode of Reflecting Value explores the ways in which the cultural sector is conveying its value to the health and social care sector.


Published: 2021 | Resource type: Podcasts