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Eight smiling people on a Zoom call

Connecting in a time of change and Finding a way forward #ADA

Helena Jacques-Morton, Marketing Officer, Chichester Festival Theatre takes us through how they adapted their programme and communications during Covid-19 as part of her Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Impressive white stone frontage of The Gaiety Theatre, Isle of Man

The generation game: making strategic choices to future proof your programme #ADA

Emma Callin and Sean Kenny, Villa Marina & Gaiety Theatre, Isle of Man Government look at how they can attract a younger audience (14-24 yr olds) as part of their Fellowship at the Audience Diversity Academy. 


Published: 2020 | Resource type: Case studies

A brightly lit carousel at night with trees in the background

The Covid-19 carousel: learning how to pivot #ADA

Aisling Serrant and Natalie Rowan, Museum of London Docklands realise that taking little steps can help you to achieve the big ideas  as part of their Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Everything has changed, but what role does digital streaming have in the future?

What role does digital streaming have in the future asks Sharon Chou, South Bank Centre as part of her Fellowship at the Audience Diversity Academy


Published: 2020 | Resource type: Case studies

The frontage of the Darlington Hippodrome with an illustration of a rainbow, bunting and the words Hipp Hipp Hooray

Taking an agile approach during Covid-19 #ADA

Rebecca Howarth, Sales and Marketing Manager, Darlington Hippodrome takes an agile approach as part of her Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Test tubes and jars

Be realistic about what you can achieve and when #ADA

Steffy Clements, Projects Manager at Cape Farewell acknowledges that it’s OK to wait until resources are in place as part of her fellowship at The Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Impacts of Covid-19: a snapshot from the cultural sector

This article written in January 2021 shares findings from a national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector. Our initial case study interviews are offering a number of in-depth insights into cultural workers’ experiences during the pandemic and this article brings together ... Read more


Published: 2021 | Resource type: Research

Culture Restart: second wave of findings, November 2020

The second wave of responses to the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole ... Read more


Published: 2020 | Resource type: Research

Covid-19 Cultural Participation Monitor: December 2020

This report from The Audience Agency shares findings from a nationwide survey on the public’s views about participating in creative and cultural activities through the pandemic. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.


Published: 2020 | Resource type: Research

Empty theatre seats

The impact of Covid-19 on jobs in the cultural sector

This article written in December 2020 shares findings from a national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector. It looks at the impacts of the pandemic on employment in the cultural sector by analysing labour force data from the Office of National ... Read more


Published: 2020 | Resource type: Research

A group of excited children surround a bright blue elephant puppet

Family audiences: welcoming back after Covid-19

The Family Arts Campaign and Indigo have worked together to look at how families feel about returning to live events after Covid-19. Many family audiences have much in common with other regular culture-goers. However, there are a few significant areas where they differ significantly and which might hold some clues for venues, producing organisations and ... Read more


Published: 2020 | Resource type: Research

Culture Restart: first wave of results

A new partnership between Baker Richards, Indigo and One Further, The Insights Alliance, has launched the Culture Restart Toolkit. This set of free tools is designed for cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for ... Read more


Published: 2020 | Resource type: Research

A silhouette of a face with the top half full of colourful butterflies esacping into a deep blue background

Lockdown Learning: #4 Basic needs and creativity

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. In the fourth case study Kathryn Welch asks: as people struggle to ... Read more


Published: 2020 | Resource type: Case studies

a group of three images. A man standing on his head in front of a bookcase. Hands holding a bowl of large, fresh figs. Hands carrying a stack of five books.

Lockdown Learning: #3 Touch, connection and creativity

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. In the third case study Kathryn Welch explores the role of creativity ... Read more


Published: 2020 | Resource type: Case studies

3 people on a beach behind a large, flat sculpture of a fish lying on the sand

Lockdown Learning: #2 The role of digital engagement in place-based projects

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. Kathryn Welch looks back on what ‘s been learned through this intense ... Read more


Published: 2020 | Resource type: Case studies

Lockdown Learning: #1 Working with artists through lockdown

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. The first case study by Kathyrn Welch looks at the immediate and ... Read more


Published: 2020 | Resource type: Case studies

Man on stage dancing and learning backwards

Policy review: social security for cultural practitioners

This policy review looks at social security support for cultural practitioners and how effective these schemes were during the Covid-19 pandemic. The review covers Austria, Finland, France, Germany, Spain, Canada and the United Kingdom and outlines different national approaches, emerging evidence and the need for further research in this area.


Published: 2020 | Resource type: Research

Family sitting together with masks watching an activity. Man filming it on his phone.

Policy review: cultural policy responses to Covid-19 in the UK

This policy review looks at governmental cultural policy responses to the Covid-19 pandemic across the UK and reflects on how these measures might shape the future of the cultural sector.


Published: 2020 | Resource type: Research

Dancers on a stage performing

Webinar: international cultural policy responses to Covid-19

How are different countries around the world responding to the impact of Covid-19 on the cultural sector? Hear about different policy interventions to Covid-19 and explore how cultural policy might be reshaped and reimagined in the future.


Published: 2020 | Resource type: Webinars and films

Neon Open Sign

Building blocks for reopening

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.


Published: 2020 | Resource type: Guide/tools