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A smiling person with hands out wide amongst multi-coloured, falling squares of paper

The 5 reassurances audiences need for reopening

Katy Raines, Indigo looks at health and safety, access, financial, social and brand reassurances that you must give audiences in order to build confidence to return.


Published: 2021 | Resource type: Research

Culture Restart: audience and visitor tracking research, March 2021

The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Hands putting coins in piggy bank

Covid-19 and Philanthropy – Giving in 2020.

A new study of performing arts organisations in the U.S., Canada and the U.K. by TRG Arts and U.K. arts data specialists Purple Seven shows a decline in philanthropic revenue in 2020 on both sides of the Atlantic. David Brownlee and Eric Nelson examine the findings.


Published: 2021 | Resource type: Research

Toddler wearing a face mask watching movie in the cinema.

Covid-19 analysis of performing arts box office data

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.


Published: 2021 | Resource type: Article

Reflecting Value Ep 1: Bringing two worlds together

The first episode of Reflecting Value explores the ways in which the cultural sector is conveying its value to the health and social care sector.


Published: 2021 | Resource type: Podcasts

Willingness to attend: findings from the Covid-19 participation monitor

Which audiences are ready to return?  This report from The Audience Agency shares findings from a nationwide survey, the Cultural Participation Monitor. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.


Published: 2021 | Resource type: Research

Webinar: Covid-19: “The great unequaliser?”

Is the pandemic the catalyst the sector needs to build a more equal future? What questions should we be asking and how can we accelerate the pace of change?


Published: 2021 | Resource type: Research

People sat in ones and twos, wearing masks and headsets. Long fluorescent light strips hang at bout four foot from the floor.

Evaluating experiments in challenging times

When the pandemic caused theatres to close The Donmar Warehouse used creative ways to continue telling stories, embrace the restrictions and stay true to their vision.


Published: 2021 | Resource type: Case studies

Evaluating the Freelance Task Force

In April 2020, initiated by Fuel Theatre in London, some 150 sponsor organisations signed an open letter announcing a new national Freelance Task Force, which promised its members solidarity, representation, connections and some financial support. This evaluation includes practical  and strategic recommendations to inform the way forward.


Published: 2021 | Resource type: Evaluation reports

Hands putting coins in piggy bank

Connecting worlds – the challenge for philanthropy in the arts

In this opinion piece by Morris Hargreaves McIntyre they highlight a pattern in how potential supporters, particularly the next generation, see cultural organisations within the wider charitable landscape.


Published: 2021 | Resource type: Article

A man opens a large case in a darkened store room

A guide to running digital heritage wellbeing projects

Engagement with heritage can have a hugely positive impact on our physical, social and mental wellbeing. Based on their learning and experience during their successful project ‘Lost and Found’,  Wessex Archaeology have created a guide to help you prepare and deliver a digital heritage wellbeing project.


Published: 2021 | Resource type: Guide/tools

The impact of Covid-19 on jobs in the cultural sector – part 3

What happened to freelancers in 2020? Covid-19 and the creative economy In part 3 of our ‘impact of Covid-19 on jobs in the cultural sector’ series, this article written in March 2021 analyses data from the Labour Force Survey from the Office for National Statistics. It looks at the impact of the pandemic on freelancers ... Read more


Published: 2021 | Resource type: Research

Culture Restart: audience and visitor tracking research, January 2021

The January 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Digital engagement: findings from the Covid-19 participation monitor

How are the public engaging in digital creative and cultural activities during the pandemic?


Published: 2021 | Resource type: Research

Semaphore flags hanging from a string above a garden bench.

Playful Museums case study: PK Porthcurno

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Kay Dalton, Engagement Curator, shares how PK Porthcurno encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

Two warmly dressed toddlers wearing bobble hats play in a large container of sand. They are sat on the steps of a museum

Playful Museums case study: Poole Museum

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here the Learning team from Poole Museum share how Poole Museum encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

Two small children playing on the steps of a museum

Playful Museums case study: Collective, Edinburgh

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Katie Brennan, Producer (Learning), shares how Collective in Edinburgh encouraged safe play with their family visitors.


Published: 2021 | Resource type: Case studies

A toddler stands and lifts up a porthole window

Playful Museums case study: National Museum of the Royal Navy

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Elliott Bailey, Public Programming Manager, and Claire Hargreaves, Public Programming Producer, share how the National Museum of ... Read more


Published: 2021 | Resource type: Case studies

Two small girls crouched on the ground shining torches at two stones

Playful Museums case study: Compton Verney

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Emma Butchart, Learning and Diversity Manager, shares how Compton Verney encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

The impact of Covid-19 on fundraising, marketing and audience development

This paper by Arts Fundraising & Philanthropy summarises research undertaken since March 2020 on the impact of Covid-19 on the Fundraising, Marketing and Audience Development strategies of Arts, Culture and Heritage organisations. It aims to bring together research into one place to support teams developing new strategies.


Published: 2021 | Resource type: Research