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Eight smiling people on a Zoom call

Connecting in a time of change and Finding a way forward #ADA

Helena Jacques-Morton, Marketing Officer, Chichester Festival Theatre takes us through how they adapted their programme and communications during Covid-19 as part of her Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Impressive white stone frontage of The Gaiety Theatre, Isle of Man

The generation game: making strategic choices to future proof your programme #ADA

Emma Callin and Sean Kenny, Villa Marina & Gaiety Theatre, Isle of Man Government look at how they can attract a younger audience (14-24 yr olds) as part of their Fellowship at the Audience Diversity Academy. 


Published: 2020 | Resource type: Case studies

A brightly lit carousel at night with trees in the background

The Covid-19 carousel: learning how to pivot #ADA

Aisling Serrant and Natalie Rowan, Museum of London Docklands realise that taking little steps can help you to achieve the big ideas  as part of their Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Everything has changed, but what role does digital streaming have in the future?

What role does digital streaming have in the future asks Sharon Chou, South Bank Centre as part of her Fellowship at the Audience Diversity Academy


Published: 2020 | Resource type: Case studies

The frontage of the Darlington Hippodrome with an illustration of a rainbow, bunting and the words Hipp Hipp Hooray

Taking an agile approach during Covid-19 #ADA

Rebecca Howarth, Sales and Marketing Manager, Darlington Hippodrome takes an agile approach as part of her Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Test tubes and jars

Be realistic about what you can achieve and when #ADA

Steffy Clements, Projects Manager at Cape Farewell acknowledges that it’s OK to wait until resources are in place as part of her fellowship at The Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Culture Restart: second wave of findings, November 2020

The second wave of responses to the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole ... Read more


Published: 2020 | Resource type: Research

A group of excited children surround a bright blue elephant puppet

Family audiences: welcoming back after Covid-19

The Family Arts Campaign and Indigo have worked together to look at how families feel about returning to live events after Covid-19. Many family audiences have much in common with other regular culture-goers. However, there are a few significant areas where they differ significantly and which might hold some clues for venues, producing organisations and ... Read more


Published: 2020 | Resource type: Research

Culture Restart: first wave of results

A new partnership between Baker Richards, Indigo and One Further, The Insights Alliance, has launched the Culture Restart Toolkit. This set of free tools is designed for cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for ... Read more


Published: 2020 | Resource type: Research

A silhouette of a face with the top half full of colourful butterflies esacping into a deep blue background

Lockdown Learning: #4 Basic needs and creativity

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. In the fourth case study Kathryn Welch asks: as people struggle to ... Read more


Published: 2020 | Resource type: Case studies

a group of three images. A man standing on his head in front of a bookcase. Hands holding a bowl of large, fresh figs. Hands carrying a stack of five books.

Lockdown Learning: #3 Touch, connection and creativity

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. In the third case study Kathryn Welch explores the role of creativity ... Read more


Published: 2020 | Resource type: Case studies

3 people on a beach behind a large, flat sculpture of a fish lying on the sand

Lockdown Learning: #2 The role of digital engagement in place-based projects

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. Kathryn Welch looks back on what ‘s been learned through this intense ... Read more


Published: 2020 | Resource type: Case studies

Lockdown Learning: #1 Working with artists through lockdown

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. The first case study by Kathyrn Welch looks at the immediate and ... Read more


Published: 2020 | Resource type: Case studies

Neon Open Sign

Building blocks for reopening

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.


Published: 2020 | Resource type: Guide/tools

A group of five people taking a selfie. They are wearing high visibility jackets and are participating in a city clean-up.

Toolkit: Returning to Volunteering

An Arts Working Group and Ticketsolve toolkit that supports the return of volunteers for venues, theatres and arts organisations 


Published: 2020 | Resource type: Guide/tools

Man at a laptop writing in a notebook

Time to flex: coping as a freelancer post Covid-19

In 2018, Beckie Smith, Directing Consultant at Flying Geese shared her journey setting up her own consultancy and tackling a career as a freelancer in My Freelance Journey – a series of eight blogs written for AMAculturehive. Two years on Beckie takes us through how her consultancy has grown and now, as an established freelancer, ... Read more


Published: 2020 | Resource type: Article

Paperwork and hands on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. There is a digital tablet and laptop on the table

Social Impact Measurement Toolkit

Covid-19 places even more importance on being able to demonstrate clear social impact of our work. Here the team at Moore Kingston Smith have developed a straightforward Impact Measurement Toolkit to support your planning an action.


Published: 2020 | Resource type: Guide/tools

Group of people having a video conference

Working from home: tips and advice for the arts industry

Working from home is new to many as the sector adapts to life during Covid-19. Ticketsolve shares tips and advice on ways to stay productive and positive.


Published: 2020 | Resource type: Research

Shot of a man sitting at home wearing headphones and working on a laptop

A Guide to Successful Freelancing

Nick Cooper, resident blog author at NCC covers a wide range of useful information in this fulsome guide to successful freelancing. Includes: how to set up, get work, tax, insurance and other legal aspects, invoicing, staying motivated. A general guide for all types of freelancers across all sectors.


Published: 2020 | Resource type: Guide/tools

Cooperative working to save the cultural workforce

The Catalyst Network says now is the time for more inter-team panning and delivery, to look beyond job titles and departments and not forget how organisations work with freelancers.


Published: 2020 | Resource type: Article