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A smiling person with hands out wide amongst multi-coloured, falling squares of paper

The 5 reassurances audiences need for reopening

Katy Raines, Indigo looks at health and safety, access, financial, social and brand reassurances that you must give audiences in order to build confidence to return.


Published: 2021 | Resource type: Research

Culture Restart: audience and visitor tracking research, March 2021

The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Hands putting coins in piggy bank

Covid-19 and Philanthropy – Giving in 2020.

A new study of performing arts organisations in the U.S., Canada and the U.K. by TRG Arts and U.K. arts data specialists Purple Seven shows a decline in philanthropic revenue in 2020 on both sides of the Atlantic. David Brownlee and Eric Nelson examine the findings.


Published: 2021 | Resource type: Research

Toddler wearing a face mask watching movie in the cinema.

Covid-19 analysis of performing arts box office data

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.


Published: 2021 | Resource type: Article

People sat in ones and twos, wearing masks and headsets. Long fluorescent light strips hang at bout four foot from the floor.

Evaluating experiments in challenging times

When the pandemic caused theatres to close The Donmar Warehouse used creative ways to continue telling stories, embrace the restrictions and stay true to their vision.


Published: 2021 | Resource type: Case studies

Evaluating the Freelance Task Force

In April 2020, initiated by Fuel Theatre in London, some 150 sponsor organisations signed an open letter announcing a new national Freelance Task Force, which promised its members solidarity, representation, connections and some financial support. This evaluation includes practical  and strategic recommendations to inform the way forward.


Published: 2021 | Resource type: Evaluation reports

A man opens a large case in a darkened store room

A guide to running digital heritage wellbeing projects

Engagement with heritage can have a hugely positive impact on our physical, social and mental wellbeing. Based on their learning and experience during their successful project ‘Lost and Found’,  Wessex Archaeology have created a guide to help you prepare and deliver a digital heritage wellbeing project.


Published: 2021 | Resource type: Guide/tools

Culture Restart: audience and visitor tracking research, January 2021

The January 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Semaphore flags hanging from a string above a garden bench.

Playful Museums case study: PK Porthcurno

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Kay Dalton, Engagement Curator, shares how PK Porthcurno encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

Two warmly dressed toddlers wearing bobble hats play in a large container of sand. They are sat on the steps of a museum

Playful Museums case study: Poole Museum

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here the Learning team from Poole Museum share how Poole Museum encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

Two small children playing on the steps of a museum

Playful Museums case study: Collective, Edinburgh

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Katie Brennan, Producer (Learning), shares how Collective in Edinburgh encouraged safe play with their family visitors.


Published: 2021 | Resource type: Case studies

A toddler stands and lifts up a porthole window

Playful Museums case study: National Museum of the Royal Navy

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Elliott Bailey, Public Programming Manager, and Claire Hargreaves, Public Programming Producer, share how the National Museum of ... Read more


Published: 2021 | Resource type: Case studies

Two small girls crouched on the ground shining torches at two stones

Playful Museums case study: Compton Verney

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Emma Butchart, Learning and Diversity Manager, shares how Compton Verney encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

The impact of Covid-19 on fundraising, marketing and audience development

This paper by Arts Fundraising & Philanthropy summarises research undertaken since March 2020 on the impact of Covid-19 on the Fundraising, Marketing and Audience Development strategies of Arts, Culture and Heritage organisations. It aims to bring together research into one place to support teams developing new strategies.


Published: 2021 | Resource type: Research

Now, new and next front cover

Now, New and Next for cultural fundraisers. What next?

The sixth edition of Now, New and Next from Arts Fundraising & Philanthropy focuses on the future of fundraising, marketing and audience strategies. A range of expert voices offer their insight and expertise across some of the key fundraising and philanthropy topics of the moment.


Published: 2021 | Resource type: Essential reads

Person looking at paintings

5 things to keep in mind as you reopen your museum

5 great tips that will ease your path to reopening from Cuseum 


Published: 2021 | Resource type: Article

A woman sits alone on a wooden bench staring at a large painting

Reopening museums and attractions

This Playbook by Cuseum is the culmination of hundreds of hours of research, real-world experience, and conversations with museum professionals around the world.


Published: 2021 | Resource type: Guide/tools

Man holding a mobile phone looking at digital membership

Webinar: Membership predictions, priorities and problem-solving

A webinar by Cuseum as part of their Membership Mondays series. What will membership look like in 2021? From navigating digital priorities, recapturing lapsed members from COVID-19, devoting new resources towards diversity & inclusion, finding an equilibrium between virtual and in-person engagement, to implementing new membership models, membership departments are working hard to create roadmaps ... Read more


Published: 2021 | Resource type: Webinars and films

Learning to be responsive #DigitalLab

Katy Vanden, Producer, Cap-a-Pie says it’s OK to change focus, start small and remain agile as new opportunities arise. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

A young child covered in green paint uses her hands to make a picture

Furloughed – out of office and Deepening relationships with targeted newsletter content #DigitalLab

Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article