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The content lifecycle: caring for your content

Zosia Poulter, Content Strategist at Substrakt explains the fundamental steps of a content production process for your website and how to tailor it to your organisation.

Published: 2023 | Resource type: Article

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The 5 best AI tools for content marketing

Navigating the influx of AI tools on the market can feel overwhelming, with more sprouting up every week. Hannah Cunningham, Marketing Consultant at The DeWolf Group outlines her top five AI tools to save time and elevate your content marketing.

Published: 2023 | Resource type: Guide/tools

Two young women huddle together around a mobile phone. Both are smiling.

TikTok: Six evergreen post ideas for your organisation

Six classic ideas for TikTok content from top digital agency HDK. Whether you’re looking for something tried and tested or a little bit of inspiration you’ll find something here. HdK is a Support Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.

Published: 2023 | Resource type: Guide/tools

National Museum Scotland exterior

National Museums Scotland: how we tell stories online

With hundreds of people and literally millions of objects, grappling with all the potential stories National Museums Scotland has to explore is no small task. How do they harness the raging content river’s power instead of being at its mercy? And how do they produce content that matters? Russell Dornan tells us how.

Published: 2023 | Resource type: Case studies

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The Power of Storytelling

Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the ... Read more

Published: 2022 | Resource type: Podcasts

Cover of Branded Documentary Toolkit

Branded documentary toolkit

This toolkit has been designed to give an introduction to those who are unfamiliar with branded documentary, offering a variety of examples chosen from multiple industries and platforms. Developed by Happenstance Films to support their sponsored session at AMA’s Change For Good Conference 2021.

Published: 2021 | Resource type: Guide/tools

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Sustainable content creation tips

In the third of a series of 3 articles, Katie Parry from digital agency and arts sector specialists, Supercool, gives practical tips to reduce your website’s energy consumption.  Here she digs deep into sustainable content creation tips. This post is sponsored by Supercool.

Published: 2021 | Resource type: Guide/tools

Wall of screens

Webinar: How to develop a powerful website content strategy

Creating engaging and relevant content for your website is so important. If you’re struggling to know the best way forward, or how to organise the information on your site, then this session, presented by the Digital Culture Network’s Tech Champion for websites, Roberta Beattie, will give you some great insights and tips. You’ll learn how to ... Read more

Published: 2021 | Resource type: Webinars and films