Digital content in most arts organisations is primarily used as marketing. Its seen as a way to support transactional relationships – to ‘convert’ audiences in some way (usually to sell tickets or get people through doors). Zosia Poulter, Content Strategist at Substrakt tells us its time for a new approach.

London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the  journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.

Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do.  First published on the Cultural Content newsletter of digital specialists One Further.

Zosia Poulter, Content Strategist at Substrakt explains the fundamental steps of a content production process for your website and how to tailor it to your organisation.

Search Engine Optimisation specialist and founder of Monty’s Guide, Monty Beaumont uncovers the steps you can take to help climb the rankings in Google.

A collection of resources by Substrakt, from showing your organisation’s impact on your website to content accessibility and a guide to micro copy. Substrakt designs and builds websites and digital products alongside providing strategic consultancy, training and support services.  A Supporting Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.  

Lewis Roden, the Arts Marketing Association’s (AMA) Senior Member Engagement Officer, set himself the task of seeing 100 live shows in a year. In the first of a series following his progress, Lewis gives us his observations on what makes the perfect theatre programme.

Steven Franklin, Social Media Manager, National Archives talks us through his predictions for social media content form and platforms for 2023. First published on the Cultural Content newsletter of digital specialists One Further

Search Engine Optimisation (SEO) is important to any cultural sector organisation. Michael Smith, Founder Director at the digital design agency Cog Design gives an overview of the topic and provides some tips on how to make some simple changes with big results.

Katie Moffat, Head of Sector Engagement (Europe), Substrakt shares successful social media examples from arts and cultural organisations. Full of ideas and inspiration to help increase engagement with your content and connect with your audiences.

In the third of a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to build a content plan from scratch. Part of a series on effective communications.

In this practical ‘How To’ guide, Katie Parry from digital agency and arts sector specialists, Supercool, shares considerations, principles and practical tips to help you engage users on your website – and achieve business goals.  

Creating engaging and relevant content for your website is so important. If you’re struggling to know the best way forward, or how to organise the information on your site, then this session, presented by the Digital Culture Network’s Tech Champion for websites, Roberta Beattie, will give you some great insights and tips. You’ll learn how to ... Read more

In the second of  a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to make the the first six seconds of our content count. Part of a series on effective communications.

Having a content marketing process can help you drive profitable results with your campaigns. But how can you make yours successful? Shane Barker, a digital marketing consultant who specialises in influencer marketing, content marketing, and SEO takes us through 5 steps to success. 

Jane Cordell, Director of Result CIC and board member at AMA share her experience of the AMA Copywriting Day 2018 and gives us some quick tips on copywriting for non-copywriters.

Discover useful tips on how to talk to families about the creative experience. This guide is informed by research with families about what they want to know and where they would look for information.

Through case studies and takeaway tips, discover how to ensure the content you develop is both effective and efficient. In this transcript of a session, find out how to get the most value out of the content you can afford to create. This resource also looks at micro-content – how tiny changes to your copy ... Read more

This case study shares the most important decisions and fact-finding steps that National Museums Scotland took, in moving from an outdated, little-used website to one that unites all five of their (real) locations, is highly interactive and connects to social media presences and has rich, engaging content for a variety of audiences.