AMA Conference 2020

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14 hands thrust together. Another hand holds a red felt pen and is finishing colouring one of the hands to make a heart.

Collaboration: can you do more together than alone?

The Audience Agency leadership team shares its experience of the pains and gains of collaboration and partnership working.


Published: 2021 | Resource type: Article

A huge full moon shines over several people who look tiny in comparison. Pictured inside a large museum space.

Behind the Scenes: To the moon and back – the collaboration of arts organisations to reach new heights

In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.


Published: 2019 | Resource type: Research

Developing successful partnerships

This resource provides tips on how to nurture successful partnerships to enable new income. The tips have been shared by a range of business advisors contributing to Prosper, Creative United’s business support programme for the arts, museums and libraries.


Published: 2018 | Resource type: Research

Business models in the arts and cultural sector

This video explores a typical starting point for the business model of many arts and cultural organisations and looks at how this might need to change and adapt in the future. It provides a tool for you to review your own approach and consider the ongoing external influences on how relevant, feasible and viable your model continues to be.


Published: 2017 | Resource type: Webinars and films

Road sign saying faster but slower slower but faster

Lessons on collaboration and relevance from Creative People and Places

Mark Robinson shares some of the key learning from across the Arts Council of England funded Creative People and Places projects in 2016.


Published: 2017 | Resource type: Research

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Working in Partnership

In this training video Laraine Penson explains how working in partnership with other organisations can support your communication strategy, help you raise your organisation's profile and reach and engage new audiences. 


Published: 2016 | Resource type: Webinars and films

The Haunted Furnace performance

Heart of Glass: non-arts partnerships

Learn from Heart of Glass’ experience of developing non-arts partnerships in this case study, which explores impact, outcomes and good practice.


Published: 2016 | Resource type: Case studies