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Culture Restart: audience and visitor tracking research, May 2021

The May 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

A smiling woman with arms out stretched is covered by falling strips of coloured paper

Green shoots in April 2021- signs of recovery

A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in ... Read more


Published: 2021 | Resource type: Research

A sign saying Come in, we're open hangs on a bicycle in front of an outdoor table.

17 things all arts marketers should do now to prepare for reopening

Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.


Published: 2021 | Resource type: Article

The back of a woman wearing a brown shirt staring at a white wall covered with many face masks

Culture Restart: disabled and vulnerable audiences

A report by the Australian arts consultant Morwenna Collett in collaboration with the Insights Alliance – Indigo Ltd, Baker Richards and One Further – reveals that disabled audiences may be among the last to start booking for and returning to in-person cultural experiences.


Published: 2021 | Resource type: Research

A smiling person with hands out wide amongst multi-coloured, falling squares of paper

The 5 reassurances audiences need for reopening

Katy Raines, Indigo looks at health and safety, access, financial, social and brand reassurances that you must give audiences in order to build confidence to return.


Published: 2021 | Resource type: Research

Analytics — using data to plan content and engage audiences

In this Digital Heritage Lab webinar recording, Trish Thomas explains how to use the data from free analytics tools for your website and social media channels to help you understand the demographics, behaviours and motivations of your digital audiences. Trish will help you decide which metrics to focus on in Google Analytics and in the ... Read more


Published: 2021 | Resource type: Webinars and films

A cardboard placard, There is No Planet B.

Creating museum exhibitions to provoke meaningful behavioural change

Culture has always played a role in subversion, empowering activism and holding power to account. If museums want to be ‘of’ the communities they exist in, then they of course need to advocate for them. Morris Hargreaves McIntyre have identified six principles for museums to follow if they wish to incite meaningful social action in ... Read more


Published: 2021 | Resource type: Article

Illustration of three heads. One in the middle, one looking left, one looking right. multiple wavy lines cross the heads

How behavioural economics can revolutionise your marketing strategy

Kizzie Burkett, Account Manager at international arts and live entertainment marketing agency AKA looks at how we can apply behavioural economics to the arts and entertainment sector.


Published: 2021 | Resource type: Article