Read the next in the series of AMA CultureHive articles. Lisa Baxter, Director of The Experience Business explains the value of customer journey mapping. What would you discover if you played the role of a new visitor to your venue? Originally published on Arts Professional.

This collection brings together four presentations exploring innovative storytelling, fundraising in the face of disaster, crowdfunding and team development approaches.

This conference collection brings together practical tips and advice on reaching different target groups, having productive conversations with your audience and more.

This AMA conference 2015 collection explores big data, embedding digital experimentation and the cultural organisation of the future.

This keynote from AMA Conference 2009 poses the argument that selling the superiority instead of the diversity of the arts has not been a particularly effective strategy for developing audiences. It poses an approach to changing a culture of creating barriers that involves brokering relationships.