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How to reach teachers

Sam Cairns, Cultural Learning Advisor, Art Fund helps us discover what communication channels teachers use most.

Published: 2023 | Resource type: Research

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Top five tips for communicating with families online

Based on regular consultation with families about what they want to see from museum and heritage sites Jocelyn Murdoch, Content and Communications Manager at Kids in Museums outlines top tips to communicate your offer. First published on the Cultural Content newsletter of digital specialists One Further.

Published: 2023 | Resource type: Guide/tools

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How to tell a story in six seconds

In the second of  a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to make the the first six seconds of our content count. Part of a series on effective communications.

Published: 2021 | Resource type: Guide/tools

How to measure your PR campaign

In the first of a series of thought-provoking and practical guides, Head of Communications at Manchester’s multi-arts venue HOME, Kat Harrison-Dibbits outlines the steps needed to effectively measure your PR campaign.

Published: 2021 | Resource type: Guide/tools

Putting Purpose at the Heart of a Brand

CEO Margaret Henry shares the purpose and process of rebranding her organisation from Audiences NI, the audience development agency for Northern Ireland, to become Thrive.

Published: 2018 | Resource type: Case studies

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20 Quick Fixes (training video)

Are you responsible for getting your organisation noticed by the outside world but have a million other things to do? This training video will give you 20 top tips to help you make your life more manageable by focusing on the marketing and communication tools that work.

Published: January 2014 | Resource type: Guide/tools

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Creating creative communication channels instead of just ‘information’

Johan Lindblom considers how a more strategic and creative approach to communications can play an even bigger part in marketing. This article was first published on Idek, a blog based in Sweden.

Published: 2014 | Resource type: article

Planning for social media during holiday seasons

First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don’t lose your audience’s attention, and that small issues or emergencies can be dealt with swiftly and effectively.

Published: 2014 | Resource type: Case studies

Creating an audience focused season brochure

US arts marketing consultant Trevor O’Donnell tells us from a strategic perspective why he admires the latest season brochure from the Austin Symphony.  The audience focused brochure uses visuals to bring to life the experience of a young couple throughout an evening at the Austin Symphony. Trevor is a straight talking marketing consultant who has ... Read more

Published: 2013 | Resource type: article

Getting big audiences for contemporary classical music

Kroumata is a full-time chamber orchestra based in Sweden. Its mission is to perform contemporary music and promote the work of Sweden’s living composers wherever possible. This case study discusses how Kromata developed its audience and started to lead the way in contemporary classical music.

Published: 2014 | Resource type: Case studies

Brand focused advertising campaign

This case study outlines the latest advertising campaign for the Sage Gateshead which focuses on brand.  It was developed by the communications team at Sage Gateshead together with brand consultancy Violet Bick and onebestway and is proving a success as ticket sales have been up in 2013.  Mike Owen, Managing Director at Violet Bick and ... Read more

Published: 2013 | Resource type: Case studies

Using design for more effective marketing communications

Our potential customers need to understand our marketing communications and remember them positively when they make a decision about how to spend their leisure time. Heather Maitland looks at how we can increase understanding and positive recall.

Published: 2008 | Resource type: Research

How to make effective use of an annual report

This non-arts case study demonstrates how to make effective use of an annual report. We learn how a charitable organisation, The Scotland Yard Adventure Centre (known as ‘The Yard’), with the help of Tayburn (brand and reputation agency), overhauled their annual report with incredible results. The Yard is a purpose built indoor and outdoor adventure ... Read more

Published: 2012 | Resource type: Case studies

Briefing An Agency

Briefing an agency: a best practice guide to briefing communications agencies

Get the most out of your communications agency with help from this guide, which draws from research conducted among over 140 advertisers and agencies. This guide was developed by the Institute of Practitioners in Advertising, and partner professional bodies ISBA, Marketing Agencies Association (MAA) and PRCA.

Published: 2011 | Resource type: Guide/tools

Branding for museums

To communicate with the world, an arts organisation needs first of all to be clear what it stands for. It needs, in other words, a clear brand. That clear brand, or idea, should help guide all the things the organisation does.

Published: 2009 | Resource type: article

Integrated marketing communications

The aim of integrated marketing communications (IMC) is to create a ‘synergy of persuasive voices’ where the message is consistent and each persuasive tool is used to best effect. In the arts, we’re good at getting people to attend, visit and participate in our organisations’ activities. That’s important, of course, but do our communications coordinate to achieve our organisations’ wider goals or are we just delivering ... Read more

Published: 2009 | Resource type: Research

Conveying the right message through photography

Using photography effectively across marketing collateral can help convey important messages to your target audiences. This guide explains what to consider when using a photographer, or creating your own shots – such as lighting, atmosphere and varying the composition. The author suggests that using photos effectively will allow you to tell your organisation’s story, as ... Read more

Published: 2012 | Resource type: Guide/tools

Visual persuasion – choosing the best images

Heather Maitland looks into research showing that images are the most powerful tool we have – working in some unexpected ways. Effective images need to trigger pre-programmed, emotion-laden responses to visual cues and here we discover how to choose images that will do that.

Published: 2011 | Resource type: Research