CultureHive Search

Search results

Found 3 results

Regional audience and visitor profile in the Black Country

Organisations can learn a lot about their current and potential audiences through profiling. This project uses data from eleven different organisations in the Black Country to identify and understand the arts engagement behaviour of audiences across a common catchment area. It identifies hot spots of cultural engagement which could be further penetrated, as well as ... Read more


Published: 2012 | Resource type: Research

How Acorn segmentation of audiences can help arts marketers target their communication

This quick and easy to follow overview of CACI’s Acorn geo-demographic classification explains what it is, where the information comes from – and how it can help arts marketers to understand their audiences and the different types of people within their audiences. It shows you what you can learn about segments’ behaviours, preferences and what ... Read more


Published: 2013 | Resource type: Guide/tools

Catchment areas

Learning more about your catchment area – a brief introduction to area profile reports.


Published: 2001 | Resource type: Guide/tools