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Telling your story effectively — the Case for Support

Storytelling is an essential part of all fundraising.  You need to tell people why your cause is important, what differentiates it from others and what you need funding for.  Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for ... Read more


Published: 2021 | Resource type: Webinars and films

Stop here whenever you are weary and rest sign

Can the arts learn from cause-led fundraising?

Mark Bains shares how The Wordsworth Trust entered a world of heroes and villains to develop a more compelling case for support.


Published: 2017 | Resource type: article

Fundraising Strategy Screencast

Fundraising Strategy (training video)

A fundraising strategy is a vital tool in helping you achieve your artistic and business objectives. These training videos will guide you through the seven key steps in the fundraising cycle and provide you with the essential ingredients of a good fundraising strategy.


Published: 2016 | Resource type: Guide/tools

Case for support illustration

Case for Support (training video)

Laura Greenfield explains the fundraising term ‘case for support’ and why this document is important to your development activities. She provides a step-by-step guide to creating your organisation’s case for support and how to tailor it to meet the needs of your different donors.


Published: November 2014 | Resource type: Guide/tools

How to develop a fundraising strategy

How to develop a fundraising strategy

This guide will take you through the seven key steps in the fundraising strategy cycle and provide you with the essential ingredients of a good fundraising strategy.


Published: 2015 | Resource type: Guide/tools

Innovative approaches to growing private sector support for arts and culture

The Community Foundation Tyne & Wear and Northumberland has driven or supported various innovative approaches to growing private sector support for arts and culture in the North East. This case study describes some of the arts sponsorship initiatives it has been involved with over the past 25 years.


Published: 2014 | Resource type: Case studies

Tell your story and make your case heard

Storytelling is at the heart of successful fundraising. It is important that an organisation refines its ‘story’ or brand to effectively make its case for support. A clear identity is essential – for the organisation, for audiences old and new, and for donors and sponsors to fully engage with you. By establishing the identity of an organisation, ... Read more


Published: 2014 | Resource type: Case studies

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Developing a fundraising strategy

Develop your fundraising strategy with confidence, supported by this handy guide from NCVO.


Published: 2014 | Resource type: Guide/tools

Evidence in Making the Case for Museums, Libraries and Archives

This report highlights the evidence for the importance of museums, libraries and archives. It does so by understanding their role delivering public value. This document identifies how museums, libraries and archives have adapted to the changing demands of the public whom they serve, and have asserted themselves as providers of knowledge and inspiration. The report: Demonstrates how popular ... Read more


Published: 2006 | Resource type: Research