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Fern Potter

Budgets are Beautiful

Fundraising trainer and consultant Fern Potter explains how to make sure your budgets are exciting, beautiful and creative.

Published: 2017 | Resource type: article

An introduction to arts budgeting

How does an arts organisation set its annual budget? This short guide looks at the principles of budgeting, the income and expenditure budgets (including different methods of ticket pricing), monthly budget profiling and VAT.

Published: 1999 | Resource type: Guide/tools

A best practice guide to selecting an agency

Finding an Agency is designed to aid the agency selection process.  This is a fairly detailed guide that outlines the valuable processes to go through and questions to ask when considering working with an agency or agencies.  The contents page will help you quickly find the section most relevant to your needs and gives a ... Read more

Published: 2009 | Resource type: Guide/tools

How to deliver online marketing on a shoestring

Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place – their website. It presents a series of learning points and explains how this has been achieved with limited budgets ... Read more

Published: 2009 | Resource type: Case studies

AMA logo

Reviewing your marketing campaign strategy

Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.

Published: 2011 | Resource type: Guide/tools

How to manage multiple priorities

How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.

Published: 2011 | Resource type: Guide/tools

Maximising return on investment (ROI) in arts marketing

The shoestrings we once marketed the arts on are growing ever shorter and there’s a renewed evaluation of the role audiences play in the funding model for the arts in Britain today. Hopefully this comes alongside fresh recognition that adequate resources should be given to arts marketers so they can do a professional job. It is therefore our responsibility to ensure every ... Read more

Published: 2011 | Resource type: article

Making the most of your marketing assets

Organisations can capitalise on existing marketing assets and work with audiences and visitors to create new marketing resources and tools without spending a fortune. Working closely with audiences can help an organisation recognise and develop its marketing assets.  This case study of Theatre Royal Stratford East shows how a cultural organisation engaged audiences with its work at a much deeper ... Read more

Published: 2011 | Resource type: Case studies

Customer profiling and segmentation tools

Do you want your marketing budget to stretch further? Do you want to improve the effectiveness of your marketing campaign? Do you want to get audiences to visit more frequently? If you answered yes to any of those then this guide will help make your marketing budget stretch further with more effective campaigns that increase frequency of ... Read more

Published: 2006 | Resource type: Guide/tools

Social marketing revolution

A summary of Mark Earl’s keynote presentation at the AMA conference 2010 on the social marketing revolution.

Published: 2010 | Resource type: Guide/tools

Public engagement on a shoestring

Transcript of a session which took a practical approach to marketing the arts on  limited budgets, with case studies and practical examples of engaging the public in imaginative  ways.

Published: 2010 | Resource type: article