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Red stage curtains with spotlight shining on a heart slashed into two parts. One part solid, one part disintegrating.

How to write the perfect web brief – arts and culture edition

The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief.  Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught ... Read more

Published: 2023 | Resource type: Guide/tools

The AMA MicroDigital Guide to working with a digital agency

Whatever the digital capabilities you’re dreaming of – be it a new website, ad campaign, app, VR experience or anything else besides – there’s likely to be an abundance of agencies out there keen to deliver it for you. Marketing consultant Becca Pratt has pulled together six of the most important things to address before ... Read more

Published: 2021 | Resource type: Guide/tools

Briefing An Agency

Briefing an agency: a best practice guide to briefing communications agencies

Get the most out of your communications agency with help from this guide, which draws from research conducted among over 140 advertisers and agencies. This guide was developed by the Institute of Practitioners in Advertising, and partner professional bodies ISBA, Marketing Agencies Association (MAA) and PRCA.

Published: 2011 | Resource type: Guide/tools

Learning on demand guide cover

Design and print – an introduction for arts and cultural marketers

An introductory guide to print design for arts and cultural organisations. The guide includes information on understanding the role of a designer; choosing and working with designers; preparing a design brief and costings; the tendering process; design hardware and software; print and paper types; the print process, and proofing.

Published: 2009 | Resource type: Guide/tools

Commissioning Market Research cover

Commissioning market research – writing a research brief

Gain tips for developing the structure and content of your research brief in this simple guide by Liz Hill.

Published: 2012 | Resource type: Guide/tools

Research Brief Samples front cover

Research brief samples

Example research briefs for use in commissioning organisations or consultants to carry out research.

Published: 2006 | Resource type: Case studies