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Briefing An Agency

Briefing an agency: a best practice guide to briefing communications agencies

Get the most out of your communications agency with help from this guide, which draws from research conducted among over 140 advertisers and agencies. This guide was developed by the Institute of Practitioners in Advertising, and partner professional bodies ISBA, Marketing Agencies Association (MAA) and PRCA.


Published: 2011 | Resource type: Guide/tools

Learning on demand guide cover

Design and print – an introduction for arts and cultural marketers

An introductory guide to print design for arts and cultural organisations. The guide includes information on understanding the role of a designer; choosing and working with designers; preparing a design brief and costings; the tendering process; design hardware and software; print and paper types; the print process, and proofing.


Published: 2009 | Resource type: Guide/tools

Commissioning Market Research cover

Commissioning market research – writing a research brief

Gain tips for developing the structure and content of your research brief in this simple guide by Liz Hill.


Published: 2012 | Resource type: Guide/tools

Research Brief Samples front cover

Research brief samples

Example research briefs for use in commissioning organisations or consultants to carry out research.


Published: 2006 | Resource type: Case studies