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Mel Larson

Creating a diverse board

Becoming a truly inclusive organisation starts at the top with your board and leadership, says the CEO of the Arts Marketing Association, Cath Hume. 


Published: 2022 | Resource type: Article

Afreena Islam in Daughters of The Curry Revolution

Board diversity: young people at the heart of decision-making

Contact has avoided having to ask whether its work is diverse enough by putting diversity at the root of decision-making. Matt Fenton and Reece Williams share Contact’s story.


Published: 2017 | Resource type: Case studies

Culturehive logo and effective boards title

Quick guide: effective boards

This simple toolkit will help you develop a board equipped with the skills and perspectives you need to achieve your mission and vision.


Published: 2017 | Resource type: Guide/tools

Towards a new definition of charity

Towards a new definition of charity: getting your board on board

Caroline McCormick explores definitions of charity and gives her top tips to help boards see arts and culture as a worthy cause.


Published: 2015 | Resource type: Research

Development Councils: panacea or pain

Development Councils: panacea or pain?

Caroline McCormick shares her experiences of working with Development Councils and gives her top tips for getting it right.


Published: 2016 | Resource type: Research

The good trustee – developing a leadership role in supporting fundraising

Trustees of arts boards should be playing a significant part in supporting fundraising activities, according to Sir Thomas Hughes-Hallett, Chair of Cause4. In this article, Sir Thomas explores the ways in which arts and cultural organisations can support their trustees to think about their leadership role in supporting fundraising. He suggests several key themes to help ... Read more


Published: 2014 | Resource type: article

Involving your board in fundraising

This AMA conference 2014 session led by Graeme Williamson, a freelance fundraising consultant who previously worked at the Royal Shakespeare Company (RSC),  discusses how to engage boards, trustees and executive teams to give input to and provide support for your fundraising strategy. Using his experience at the Royal Shakespeare Company (RSC), where he worked with the board ... Read more


Published: 2014 | Resource type: Case studies

Presenting to your board cover

Presenting your marketing strategy to the Board

In this guide, Sarah Chambers provides 10 key points to help steel your nerves, get you better prepared and generally ensure a more successful presentation.


Published: 2013 | Resource type: Guide/tools

Get the most from your trustees

If you work for an organisation that’s registered as a company, has charitable status (or both), then you’ll have a board of trustees that plays a greater or lesser part in influencing your work. Rick Bond looks at how to improve your relationship with the board. 


Published: 2008 | Resource type: Guide/tools

Governance in the not-for-profit cultural sector

This report looks at issues around governance in the arts. Why think about governance in the not-for-profit cultural sector? The governors of an organisation, whether they go by the name of trustees, directors or non-executive directors, are in a position of trust. They have a duty towards the organisation’s objectives and its provision of public ... Read more


Published: 2005 | Resource type: article

Audience focus from the top

The focus of this piece looks beyond the legal or financial requirements of an organisation’s Board at how you can involve them more fully across the marketing function.  How do present information to them? How can you engage them more deeply in what you’re doing? And how can you bring the needs and aspirations of ... Read more


Published: 2006 | Resource type: Case studies

Organisational culture and engaging audiences

A dialogue between experienced arts professionals about how organisational culture, structure, governance and systems can be looked at to maximise audience engagement.


Published: 2013 | Resource type: article