Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.

This research investigates why London’s museums and galleries do not attract an audience that more truly reflects the diverse multi  cultural and multi ethnic demographic character of the capital’s resident community. The research used non-user research through street surveys and focus groups. The street surveys revealed a general lack of interest in museums and galleries among BME groups. These were followed up ... Read more

Report on a seminar on developing culturally diverse audiences, focusing on Black and Asian audiences. The Arts Marketing Association (AMA) hosted a seminar called ‘Opening Doors’ in June 2001. With notable exceptions, the audiences of most arts organisations do not reflect the makeup of the UK population. Opening Doors focused on two objectives: 1. To help delegates understand some ... Read more