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Image of a steam train No. 46203.

Using digital collections to educate, inform and motivate

Established over 25 years ago, the Princess Royal Class Locomotive Trust (PRCLT) care for some of the most prized cultural assets of the glory days of steam rail travel as operators of West Shed Museum in Swanwick, Derbyshire. PRCLT have been mentored by Oliver Edwards as part of The Lab strand of the Digital Heritage ... Read more


Published: 2021 | Resource type: Case studies

Blog: Katy Raines looks at the VE: Forum Guide to CRM/Ticketing Systems for Visitor Attractions

Katy Raines of Indigo gives us her thoughts on the latest guide from the VE:Forum on choosing the right ticketing/CRM system for your visitor attraction.


Published: 2019 | Resource type: Article

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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and ... Read more


Published: 2014 | Resource type: Case studies

How arts organisations can use blogs to engage with the local community

Kate Feld spoke with Suzanne Stein, Head of Community Engagement at the San Francisco Museum of Modern Art (SFMOMA) in California about Open Space – the museum’s innovative and wildly successful blog. The blog provides a place where the local community and the SFMOMA community can be visible and in dialogue with each other.  This case study ... Read more


Published: 2014 | Resource type: Case studies

Building an engaged online community with zero budget

Indie Games: The Movie (2012) is a documentary film about the video games industry, made by Canadian filmmakers James Swirsky and Lisanne Pajot. This case study describes how the filmmakers created a marketing buzz around the film despite having no budget for marketing or advertising; the awareness of the film was entirely created via word of ... Read more


Published: 2013 | Resource type: Case studies

A beginners guide to blogging resource cover

A beginner’s guide to blogging for arts and cultural organisations

Master the art of blogging with this concise 12-point beginner’s guide to getting a blog up and running.


Published: 2013 | Resource type: Guide/tools

How Manchester Museum uses blogs to encourage participation

The ways in which Manchester Museum shares information and engages with its visitors has changed considerably in recent years. Since its first blog was published in 2007, the number of Manchester Museum blogs has grown. In this case study, Steve Devine, new media officer at Manchester Museum, discusses how blogging allows the museum to broadcast information but more importantly ... Read more


Published: 2013 | Resource type: Case studies

Hyperlocal journalism and your cultural organisation

What is ‘hyperlocal’ journalism and how can it help you? Local websites and blogs can be both a useful source of information and also a vital link to communities for arts and cultural audiences as Sarah Hartley from hyperlocal experts Talk About Local explains in this guide.


Published: 2013 | Resource type: Guide/tools

How to talk to bloggers

Cultural bloggers are passionate about the arts, promoting their content across extensive social media networks, and engaging with the young and local arts consumers. But how can an arts organisation engage with the blogger? And with so many blogs out there – where do you start? This guide provides seven key tips on the most effective ways ... Read more


Published: 2013 | Resource type: Guide/tools

RSC on blogging behind the scenes

The Royal Shakespeare Company (RSC) invite members of the cast of each production to blog about their experiences through the rehearsal period. These blogs provide a fascinating insight into the actor’s life and the making of theatre at one of the world’s renowned classical companies. In this case study, writer and blogging consultant Kate Feld speaks ... Read more


Published: 2013 | Resource type: Case studies

How to deliver online marketing on a shoestring

Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place – their website. It presents a series of learning points and explains how this has been achieved with limited budgets ... Read more


Published: 2009 | Resource type: Case studies

Creating an effective organisational blog

Looks at the reasons why you might start an organisational blog; how to plan your blog’s content; tips on the best writing style for composing posts; effective web design, and examples of arts blogs that work.


Published: 2012 | Resource type: Guide/tools