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How behavioural economics can revolutionise your marketing strategy
Kizzie Burkett, Account Manager at international arts and live entertainment marketing agency AKA looks at how we can apply behavioural economics to the arts and entertainment sector.
Published: 2021 | Resource type: Article
Herd: changing behaviour
Discussion of Mark Earls’s keynote on his book Herd: how to change mass behaviour by harnessing our true nature.
Published: 2010 | Resource type: Research