Heritage marketing professionals often work alone or in small teams, with limited resources and no one to collaborate with when challenges arise. Carol Jones explores how Goose, an AI platform co-created with over 50 UK heritage organisations, is transforming this isolation. By combining sector-specific knowledge, peer insights, and AI capabilities, Goose promises to democratise marketing ... Read more

Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability. This includes new ways to counter the reinvention of Search Engine Optimisation. AI search is designed to keep people inside the platform, making it the destination not the gateway.  The Arts Marketing Association‘s Head of Digital Research and ... Read more

There is no single “one-size-fits-all” AI policy. In fact, developing an AI policy is more about people than technology. It should reflect your organisation’s values, how much risk you’re willing to take, and the sector you work in. Arts Council England have created seven guides to help you take a thoughtful and collaborative approach to ... Read more

When is it appropriate to use Generative AI and Large Language Models? What are the ethical dimensions and how can we consider the contributory effects on the climate crisis? Cog Design have been thinking about this a lot and share their current policy. It’s definitely a work in progress says Cog Design’s Director, Michael Smith. 

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Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

What are arts organisations doing in the fields of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR)? And how can such technologies support our fundraising strategies? This edition of Now, New and Next from Arts Fundraising & Philanthropy provides a snapshot of ideas to spark interest and thinking and gives some ideas about ... Read more

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.

Mike Keating, Art Fund’s Associate Director – Digital Experience, spoke at AMA’s Digital Marketing Day 2024 about how he and his team developed an AI Policy for their organisation. Mike takes us through his session slides about why they created the AI policy, how they did it, what they included and what they learned along ... Read more

Chaptr founder Joe Perkins interviews AI expert Jocelyn Burnham, AI for Culture on how arts and culture organisations can embrace AI to stay ahead. Covering everything from enhancing visitor engagement to making cultural content more accessible, their conversation provides practical insights and strategies to help cultural organisations adapt to AI’s impact.

This policy provides a governance framework and practical guidance for the use of artificial intelligence (AI) in cultural organisations. It aims to ensure responsible, ethical, and effective deployment of AI technologies while preserving our cultural values and mission. It can be used as a starting point for your organisation and then amended to fit your ... Read more

Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan. 

London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the  journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.

The Heritage Innovation Fund is supporting 17 organisations to make the sector more sustainable, inclusive, and fit for the future. One of the organisations is the Arts Marketing Association.  Jocelyn Burnham, AI For Culture, discusses her journey through the project and the development of a community-driven knowledge solution fuelled by a co-creation approach.

Explore how Jervais Choo, Deputy Director of Organisational Design and Innovation, National Heritage Board, Singapore and his work with digital artists and technologies like AI and VR is changing museum experiences. One of a series of podcasts with museum people by For Arts Sake.

Well, making a prediction isn’t about getting it right or wrong it’s simply about evoking some thought and conversation. With that in mind we’ve pulled together some of our favourite podcast episodes full of  predictions of the marketing trends in store for 2024.

Explore Dr. Mathilde Pavis‘ insightful briefing on the role of AI in the UK heritage sector, commissioned by The National Lottery Heritage Fund. Understand how AI can enhance heritage and collections management, visitor experience, and business operations, while also learning about the potential risks and mitigation strategies.

Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.

Results from the 2023 Heritage Pulse survey on the theme of artificial intelligence (AI). The survey questions covered awareness, usage and thoughts on its place in the heritage sector.

Navigating the influx of AI tools on the market can feel overwhelming, with more sprouting up every week. Hannah Cunningham, Marketing Consultant at The DeWolf Group outlines her top five AI tools to save time and elevate your content marketing.