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A man in a suit leans back with fingers spread and mouth open.

Case study: Apples and Snakes – developing audiences for the future

Janet Alderman, Digital and Marketing Manager at the spoken word trailblazers Apples and Snakes shares how they developed new frameworks and audience plans as part of their time on the change management programme, Shared Ambition.


Published: 2022 | Resource type: Case studies

Podcast: Julianne McGraw – taking Scotland’s digs digital

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Julianne McGraw, Communications Manger, Dig It! Scotland about taking Scotland’s digs digital and how they adapted their campaign strategy, including the web pages marketing, budget and social media activity to support archaeology groups across the country during lockdown.


Published: 2020 | Resource type: Podcasts

Podcast: Jen Chapman – launching a new membership scheme during a pandemic

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Jen Chapman Head of Marketing and Sales, Storyhouse about launching a new membership scheme during a pandemic. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

Podcast: Ron Evans – the pandemic as a catalyst for creativity

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Strategic Advisor Ron Evans about using the pandemic as a catalyst for creativity. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

People sat in ones and twos, wearing masks and headsets. Long fluorescent light strips hang at bout four foot from the floor.

Evaluating experiments in challenging times

When the pandemic caused theatres to close The Donmar Warehouse used creative ways to continue telling stories, embrace the restrictions and stay true to their vision.


Published: 2021 | Resource type: Case studies

The frontage of the Darlington Hippodrome with an illustration of a rainbow, bunting and the words Hipp Hipp Hooray

Taking an agile approach during Covid-19 #ADA

Rebecca Howarth, Sales and Marketing Manager, Darlington Hippodrome takes an agile approach as part of her Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

‘Remake the Model’. Philanthropy and the Arts after Coronavirus.

Mike Scutari, contributing journalist at Inside Philanthropy deep dives into the impact of Coronavirus and what lies beyond. As arts funders navigate the opening stages of what will be a prolonged effort to stem the impact of COVID-19, many are already looking beyond the pandemic. As A Blade of Grass Executive Director Deborah Fisher told Mike Scutari ... Read more


Published: 2020 | Resource type: Article

How to… run a Stand-up meeting, measure them, get the benefits

Miles Burke the founder of 6Q, a company that provides tools to boost employee engagement, create positive company culture, and increase retention and profits takes us through how to run stand-up  meetings.


Published: 2019 | Resource type: Article