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Found 197 results for press

How to write a Press Release

Whatever you’re announcing or promoting a well written press release is essential. This resource — How to write a Press Release — will help you write a press release that captures the attention of media outlets and help secure press coverage.


Published: 2017 | Resource type: Article

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Press and PR

This autumn issue of JAM focuses on press and PR and takes a look at the changes being experienced by our sector with regards online and digital tools, opportunities and challenges. It is published to coincide with the AMA’s Press and PR season. We’ve got press and PR-focused network meetings taking place across the country this autumn (2014). Roberta Doyle looks at the changing role of the press / PR practitioner and shares a couple of short case studies from National Theatre of Scotland while James Allen offers us ideas to help reach our creative potential and keep alive the generating-ideas thrill. Press and PR case studies come from Mark Irwin-Watson at the King’s Theatre and The... Read more


Published: 2016 | Resource type: Article

Ten tips for Press & PR

The key to effective press & PR is how you present information to media outlets. This resource — Ten tips for Press & PR — will provide you with key pointers to help you successfully gain press coverage for your offer and organisation.


Published: 2017 | Resource type: Article

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Winning over your local press

Katie Dulake reports on the Arnolfini's battle to win over the local press. This article was first published in JAM (issue 25 / April 2007).


Published: 2017 | Resource type: Article

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Copyright© and the Press — what you need to know

Getting press coverage is an achievement that you want to celebrate and share. However, copying or linking to a press article in an email, blog, on social media or other marketing channels — even if the article is about your organisation — could infringe copyright and licensing laws. This simple guide aims to highlight the key points that you need to be aware of when sharing press coverage with your audiences.


Published: 2019 | Resource type: Article

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Top ten press tips

In early 2011, the AMA brought together press and PR professionals from the cultural sector for PR and the Changing Media — a summit on the changing role of press and PR in the arts. This article aims to summarise the day in ten points and was first published in JAM (issue 43 / July 2011).


Published: 2018 | Resource type: Article

Case study: Learning to pivot and finding new ways to engage with communities

Rob Lawson, Press Officer at The Cultural Spring takes us through how their team quickly pivoted their methods of delivery in response to Covid-19. Find out how they contributed to the improved wellbeing of participants, enhanced connections and also supported local artists and creative practitioners.  


Published: 2022 | Resource type: Case studies

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Press and PR

The times, they are a-changin’ Reading through this month’s issue of JAM, one of the things that I found most fascinating was discovering that the lament for the end of newspapers is older than I thought. In her regular column (on page 4), Heather Maitland writes that newspaper proprietors were already complaining about an oversaturated market at the beginning of the eighteenth century, when there were only five newspapers in circulation. Then, in the 1960s, television, which had just been invented, was blamed for the decline in mass-market tabloids in the US. Now, mutatis mutandis, it’s the internet that takes on the villain’s role. Some might say that the internet is a much more po... Read more


Published: 2016 | Resource type: Article

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Event Press and Marketing Campaign Plan

This Event Press and Marketing Campaign Plan template has been kindly shared by an AMA member working at an international membership organisation. It is a sample plan and aims to provide a guide to help you develop your own event press and marketing campaign plan.


Published: 2018 | Resource type: Article

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Strengthening a mainstream press presence

This article explains how Talawa worked to reconnect with the mainstream arts press to bring a wider audience to its work. First published in JAM (issue 52 / October 2013).


Published: 2017 | Resource type: Article

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How to foster good relations with the press

Roberta Doyle looks at how arts marketers should concentrate on cultivating relationships with journalists rather than simply bombarding them with press releases. She shares insight and advice on understanding journalists … straight from the newsroom. This article was first published in JAM (issue 40 / October 2010).


Published: 2018 | Resource type: Article

Tips on making your press release engaging

This annotated press release about the winner of a design competition highlights what makes for a good press release.  It covers making a link with the organisation, considering your key messages, thinking about what makes it newsworthy.  It also demonstrates a potential format or layout for the press release including consideration of notes to editors.


Published: 2010 | Resource type: Guide/tools

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Content production for press and PR

In our fast-changing media landscape the notion of us as ‘content producers’ becomes ever-more pertinent. In such an environment, what is the role of the PR/press practitioner? Roberta Doyle considers the changing role of press and PR. This article was first published in JAM (issue 52 / October 2013).


Published: 2018 | Resource type: Article

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Pitching the national press from the regions

Arts organisations located outside of London struggle to get their fair share of national press. In this article Catharine Braithwaite explains how — with the right approach and some good planning — culture in the regions can still make the national pages. This article was first published in JAM (issue 52 / October 2013).


Published: 2018 | Resource type: Article

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How to write a press release

Writing an effective press release is an important first step in building up your media relations and giving your story the best chance to be heard. The initial role of a press, or news, release is to provide reporters with the basics needed to develop a news story. This snapshot guide explains how to develop good relationships ... Read more


Published: 2012 | Resource type: Guide/tools

A detailed study of the impact of the press on Liverpool pre 2008

This report presents a broad and detailed analysis of the impact of the press on the City of Liverpool and analyses developments in the repositioning of Liverpool as a ‘world class’ city in the context of its nomination as European Capital of Culture (ECoC). The report covers UK national press coverage that refers to Liverpool ... Read more


Published: 2006 | Resource type: Research

How to write a press release

It’s often difficult to make your story stand out from the crowd. This useful guide explains what you should include on a press release to ensure it grabs the attention of the recipient. It includes a generic template you can use, along with two annotated examples of a press release and photo opportunity.


Published: 2011 | Resource type: Guide/tools

How to build a WordPress website

A good understanding of how to build a WordPress website will help you decide how much of your organisation’s website you can build yourself and at what point you might need additional support from a web developer. In this Digital Heritage Lab online masterclass recording, Paul Blundell shows you how to set up a WordPress website from scratch ... Read more


Published: 2021 | Resource type: Webinars and films

Ten top press and PR tips for arts and cultural professionals

At an Arts Marketing Association (AMA) day conference in spring 2011, press and PR professionals from the cultural sector were brought together by for PR and the Changing Media – a summit on the changing role of press and PR in the arts. The day was crammed with ideas and conversation (well, they were PR people after all) and ... Read more


Published: 2011 | Resource type: Guide/tools

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The role of social media in press and PR

Amber Massie-Blomfield takes a look at the crucial role social media has to play in building dialogues with the communities we affect — essentially, in managing public relations. This article was first published in JAM (issue 52 / October 2013).


Published: 2017 | Resource type: Article