Google Ad Grants are available for charities and non-profits – offering them funding for digital advertising that they may be otherwise unable to afford. These grants are extremely useful, enabling you to raise the profile of your organisation, increase your donation revenue, attract volunteers, and much more. Ash Beardsall, SEO & PPC Manager at Splitpixel takes ... Read more

This four-part training video will show you how easy and quick it is to create a Google Analytics account and the things you need to think about when you are getting started. Who is it for? Professionals in the cultural sector who are new to Google Analytics and would like to start measuring their website performance to make more informed choices.

This four-part training video follows on from the  Google Analytics for Beginners training video. Who is it for? Professionals in the cultural sector who would like to further their Google Analytics ability.

You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.

Many organisations and institutions use Google Analytics generated statistics as key performance indicators for their online activity. Peter Pavement takes a look at some interesting methods of analysis, both old and new. This article was first published in JAM (issue 48 / November 2012).

As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.

A playback pack from Digital Culture Network following their session at AMA’s Digital Marketing Day 2023. Includes slides and templates plus an additional eight resources to help you maximize your use of Google Analytics 4 ( GA4 ).

This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.

Google Analytics can help arts marketers when developing a digital strategy and a digital marketing plan for their organisation. Learn about all the different tools that art marketers can use to help maximise the use of Google Analytics which can improve their marketing campaigns, increase customer engagement and a customers website experience. Please note the presentation referred to in the resource can now be ... Read more

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

This resource, written by Mia Ridge in collaboration with Culture24, describes how to optimise your organisation’s Google Analytics account. It is aimed at staff that work on websites, or in public engagement or marketing. It does not assume any technical skills.

Digital marketing often leans on familiar, trusted formats. Templates that have worked before. Content structures that feel safe to stakeholders. Campaign plans that run on repeat. Digital marketing and web development agency HdK  go beyond the analytics and charts and help us unlock new, more creative, ways of working.

Search Engine Optimisation (SEO) is important to any cultural sector organisation. Michael Smith, Founder Director at the digital design agency Cog Design gives an overview of the topic and provides some tips on how to make some simple changes with big results.

Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability. This includes new ways to counter the reinvention of Search Engine Optimisation. AI search is designed to keep people inside the platform, making it the destination not the gateway.  The Arts Marketing Association‘s Head of Digital Research and ... Read more

Nazma Noor, Digital Strategist at Cog, shares 5 of her top tips to take your website reporting into 2024 using Google Analytics and their GA4 platform.

Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

Digital marketing specialist and freelance blogger Tomas McKannie outlines the differences between Facebook Ads and Google Ads and how to decide which option is the best for your next campaign.

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab guides us through the free Google tools available for digital marketing.

Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.  

In many cases, museums and other cultural institutions stumble blindly into the world of analytics, and at first see metrics reporting as a peripheral activity, largely undertaken without a plan or dedicated resources. They miss the opportunity to fully understand the deep insights analytics can offer. This case study presents the steps taken at Tate to establish a culture of analytics throughout the organisation. This article was first published in JAM (issue 48 / November 2012).